jhatkaa.org
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Jhatkaa.org: India's Grassroots Powerhouse
How 18 people are building citizen power through digital campaigning
In a landscape crowded with media giants, Jhatkaa.org operates with a radical premise: 18 people can build a national movement. They're not a news outlet or a political party—they're a campaigning organization engineering grassroots citizen power through digital infrastructure, and they're doing it with $1.6M in revenue and zero VC funding.
"They're not building a media company—they're building an engine for citizen action, one petition at a time."
The Mission: From Awareness to Action
Jhatkaa.org flips the traditional advocacy model. While NGOs chase donors and media outlets chase clicks, they chase campaigns that convert passive concern into measurable action. Their 'save aravali' campaign alone drives 330 monthly searches, turning environmental anxiety into petition signatures and political pressure. They've built a machine that transforms 'concerned citizen' into 'active participant'—a metric most organizations can't touch.
The Traffic Paradox
Here's the anomaly: 43% organic search and 43% direct traffic. No social media blitz. No paid ad dependency. Their audience seeks them out. This isn't viral content—it's a loyal movement. Compare that to their keyword data: 'homebet8' and 'hoki108' dominate search volume, but Jhatkaa's audience types their name directly. They've built a brand that doesn't need algorithms to survive.
Their tech stack reveals their priorities: jQuery and Tailwind CSS for rapid iteration, Cloudflare for resilience, and Google Analytics for measuring what actually matters. They're not chasing shiny objects—they're building a lean, scalable platform that turns clicks into campaigns. The 18-person team isn't a constraint; it's a strategic advantage. Every hire is a multiplier, not a cost center.
- They don't chase viral moments—they build sustained campaigns
- They don't rely on donor whims—they engineer citizen participation
- They don't optimize for pageviews—they optimize for action
The Quiet Revolution
While media giants chase scale, Jhatkaa.org is proving that focused citizen power beats broadcast noise every time.
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Jhatkaa.org |
Who we are We are a campaigning organisation committed to building grassroots citizen power across India in effective and innovative ways. Know more Together we campaign for Equality Environmental protection Gender and sexuality Social and economic justice Equality Environmental protection Gender and Sexuality Social | Jhatkaa.org
Who we are We are a campaigning organisation committed to building grassroots citizen power across India in effective and innovative ways. Know more Together we campaign for Equality Environmental
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About jhatkaa.org
Who we are We are a campaigning organisation committed to building grassroots citizen power across India in effective and innovative ways. Know more Together we campaign for Equality Environmental protection Gender and sexuality Social and economic justice Equality Environmental protection Gender and Sexuality Social | Jhatkaa.org
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Technology Stack
jhatkaa.org uses 18 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
E-commerce & Payments
WooCommerce
Traffic & Audience
jhatkaa.org receives approximately 29.3K monthly visitors and ranks #1,045,221 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:38 on the site.
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