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JIBASoft: The Anti-Scale Playbook
A $300K/yr studio software targeting the untapped 'art of discipline' market
While SaaS giants chase billion-dollar TAMs, JIBASoft is quietly building a niche empire for martial arts and fitness studios. OnMat isn't just software—it's a philosophy of 'discipline-as-a-service' for owners who value time over scale.
"This isn't a growth-at-all-costs startup—it's a deliberate lifestyle business with $300K in revenue and zero marketing spend."
The Untapped 'Art of Discipline' Market
JIBASoft targets the sweet spot between generic gym software and enterprise systems. Their web-based OnMat platform serves martial arts studios, yoga studios, and fitness schools—businesses that prioritize community over scale. With just 4 employees, they're generating $75K per head, a remarkably efficient ratio for a bootstrapped SaaS play.
The Zero-Traffic Paradox
Here's the provocative truth: jibasoft.com shows zero monthly organic visits. Yet they're generating $300K annually. This isn't a failure—it's a deliberate strategy. They've bypassed the content marketing hamster wheel entirely, likely relying on word-of-mouth, direct sales, and partnerships within the studio community. Their 'no marketing' approach is their moat.
The tech stack reveals their pragmatic focus: jQuery, Bootstrap, and Tailwind CSS—tried-and-true technologies that prioritize stability over bleeding-edge innovation. They're not building for Silicon Valley; they're building for studio owners who need reliability above all else. The lack of fancy frameworks is a feature, not a bug.
- Web-first, tablet-friendly interface designed for studio floors
- Unlimited support as a core value proposition
- Niche focus on 'discipline' businesses (martial arts, yoga, fitness)
- Deliberate avoidance of growth hacking and SEO
The Anti-Startup Startup
JIBASoft proves you don't need scale to build a sustainable software business—just deep domain expertise and a loyal community.
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OnMat Home - OnMat
OnMat by JIBASoft Master Your Membership. Master Your Studio. Learn More Which App is Right for You?Software Built for the Art of DisciplineOnMat's applications provide a fully web-based membership management system in a tablet or mobile-friendly format, designed to save you time and help grow your membership. We offer easy setup, unlimited support, and no
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About jibasoft.com
OnMat by JIBASoft Master Your Membership. Master Your Studio. Learn More Which App is Right for You?Software Built for the Art of DisciplineOnMat's applications provide a fully web-based membership management system in a tablet or mobile-friendly format, designed to save you time and help grow your membership. We offer easy setup, unlimited support, and no
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Technology Stack
jibasoft.com uses 16 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
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Hotjar, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
jibasoft.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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