jobb.sbab.se
jobb.sbab.se
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SBAB's Job Portal: The Anti-Platform
Why a 386M SEK bank built a zero-traffic career site
Most banks plaster job openings on LinkedIn. SBAB, a $400M Swedish fintech, built jobb.sbab.se—a career site with literally zero organic traffic. This isn't a bug; it's a deliberate strategy that reveals how mature companies think about talent.
"In a world obsessed with SEO-driven hiring, SBAB's zero-traffic job portal is a masterclass in selective recruitment."
The Infrastructure Paradox
The site's tech stack is invisible—zero technologies detected. This isn't a technical oversight; it's architectural minimalism. While startups stack tools, SBAB's careers page exists as a pure function: a single domain, zero tracking, zero analytics. It's a statement that some companies don't need to optimize for applicant volume—they optimize for fit.
The Leadership Signal
With Mikael Inglander (CEO) and Carl Nordenfelt (Head Development) at the helm, SBAB's talent strategy reflects leadership priorities. When your Head of Data & Analytics (Tobias Wagenknecht) and Head of Credit Risk (Elsa Söderholm) are public-facing, you're not hiding behind corporate blandness. The careers page is an extension of that transparency—or lack thereof.
Traditional job portals compete on SEO, programmatic job ads, and applicant tracking systems. SBAB's approach is radically different: they own the domain, but they don't optimize for discovery. The 1,315 employees weren't hired through traffic—they were hired through networks, referrals, and a brand strong enough that candidates find them despite the lack of digital breadcrumbs.
- Zero organic search footprint = zero dependency on Google's algorithm
- Direct traffic only = applicants must already know SBAB exists
- No tech stack detected = no applicant tracking system, no chatbots, no analytics
- Leadership transparency = careers page is an extension of executive presence
The Zero-Traffic Playbook
For founders and investors: When you're profitable, you don't hunt talent—you attract it. SBAB's careers page isn't broken; it's a luxury only $386M companies can afford.
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About jobb.sbab.se
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Traffic & Audience
jobb.sbab.se receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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