jodel.com
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Jodel: The Hyperlocal Paradox
How a $64M revenue app dominates campus life while fighting a 1.4-star reputation
While Silicon Valley chases global scale, Jodel built a $64.3M empire by owning the 500-meter radius around university campuses. This is hyperlocal social media at its most raw, chaotic, and profitable.
"Jodel proves that in social media, being the town square beats being the world stage."
The Campus Trojan Horse
Jodel's genius isn't technical—it's geographical. By anchoring to physical micro-locations (dorms, campuses, neighborhoods), they created a social network that can't be replicated by Facebook clones. Their 180 employees generate $357K revenue per head—exceptional efficiency for a consumer social product. The app dominates Germany and Scandinavia by becoming the default information layer for student life: lost keys, party alerts, exam tips, and yes, the 'best of jodel bdsm' content that drives 190 monthly searches.
The Trustpilot Paradox
Here's the brutal contradiction: 110K monthly visits with 60% organic search, yet a 1.4-star rating from 83 reviews. This isn't a bug—it's a feature of anonymous hyperlocal social. Users love the utility (finding housing, event alerts) while hating the toxicity. The 31% direct traffic proves sticky engagement despite public complaints. It's the ultimate 'love-to-hate' product that keeps you coming back because the local value proposition is irreplaceable.
Their tech stack reveals a pragmatic, mobile-first approach: jQuery and Bootstrap (not bleeding edge, but battle-tested), Tailwind for rapid UI, PWA for reach, and Lazy Loading for performance. They're not chasing shiny objects—they're optimizing for function over fashion. The 25 detected technologies suggest a mature, layered product built over years, not months.
- Revenue per employee: $357K (top quartile for consumer apps)
- Traffic concentration: 75.9% from top 5 countries (undefined data suggests EU dominance)
- Brand confusion: 'yodel' gets 78K monthly searches vs 'jodel' at 5.7K—SEO battle they're losing
The Unsexy Billion-Dollar Blueprint
Jodel's playbook: Own a specific geography, monetize attention density, and ignore the haters. For founders building social: stop trying to be global. Be indispensable to 100,000 people in 500 meters.
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Open Graph Image
https://jodel.com/wp-content/uploads/2024/03/phones2.png
Meta Tags
Home EN -
JODEL: The HYPERLOCAL COMMUNITY JODEL connects you instantly with the people around you #GoodVibesOnly App Store Google Play “>”>your local area “>no profiles”> “>tips, news, stories “>”>Brands on Jodel Advertising on Jodel”> The fastest way to reach Gen Z & Y: most users are young professionals and students Different ad-types tailored to suit every campaign […]
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Jodel
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Reviews (12)
Oral items
Excellent as usual.
Best way to know what's going on in…
Best way to know what's going on in your city! It's also refreshing to talk to people you wouldn't talk to otherwise, eg for political debates.
horrible moderation standards
horrible moderation standards
Very bad company !
Very bad company !! Nerver coming the items to the adress ! Very very bad customer service ! I you luky thevitem coming , coming damage ! No oder nothing whit these company ! You going lost you money and you item !!!!
Terrible experience can’t speak to someone they have no idea what they are doing shocking Evri Royal Mail any day
I waited for a delivery no time slot turned up while was out didn’t put in a safe place or take to a neighbour I rescheduled for the following day no show up no delivery updates I went onto the live chat said they would be delivering today no updates no email nothing how is this company running a business it’s disgusting you can’t speak to a live person iv now asked eBay to cancel my order it’s shocking
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About jodel.com
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Technology Stack
jodel.com uses 25 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Caching
Varnish
Cloud & Hosting
Cloudflare
Traffic & Audience
jodel.com receives approximately 110.2K monthly visitors and ranks #275,641 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 9:03 on the site.
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This page provides publicly available information about jodel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit jodel.com directly at https://jodel.com.