jogue.com
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Jogue: The Invisible Flavor Empire
A $16.8M B2B powerhouse thriving on obscurity and 62% direct traffic.
While consumer brands fight for eyeballs on TikTok, Jogue is quietly flavoring the food industry from the shadows. With 69 employees and $16.8M in revenue, they prove that B2B infrastructure beats B2C hype every time.
"They don't need SEO because their customers already know who they are. This is the moat of incumbency."
The B2B Flavor Moat
Jogue operates in the high-margin, high-barrier world of industrial flavor compounds. They aren't selling 'feel the flavor' to consumers; they are selling the chemical reality of taste to CPG giants. Their 62% direct traffic isn't a vanity metric—it's proof of deep enterprise relationships and repeat business that doesn't require bidding on keywords.
The 'Undefined' Anomaly
Here is the data puzzle: 100% of their traffic is listed as 'undefined.' This usually signals heavy internal traffic or a B2B model where clients access portals directly. It reinforces that jogue.com is a utility, not a media property. They don't want random traffic; they want specific procurement officers.
Their tech stack tells a story of function over flash. Built on jQuery and Bootstrap, it's a utilitarian platform designed for specifications and data sheets, not viral marketing. The top organic keywords—'pickle flavour,' 'egg nog'—suggest they are the backend engine for seasonal product development across the industry.
- 100% traffic concentration creates a vulnerability but maximizes efficiency.
- VP R&D Mariano Gascon (Chief Flavorist) is likely the real asset—the institutional knowledge of taste.
- The 'feel the flavor' keyword volume (18k) indicates they dominate the conceptual space, even if the site doesn't capture it.
The Quiet Giant
Jogue isn't building a brand; they are building the ingredients for everyone else's brand. That is a much harder business to disrupt.
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Open Graph Image
https://jogue.com/wp-content/uploads/2018/10/cropped-Fruit-Stack-icon-copy-copy-1.png
Meta Tags
Jogue | Creating flavors since 1910
Jogue is a leading edge, full service, customer focused flavor company built on a century of experience.
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About jogue.com
Jogue is a leading edge, full service, customer focused flavor company built on a century of experience.
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Technology Stack
jogue.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
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PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
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Google Analytics
Traffic & Audience
jogue.com receives approximately 1.9K monthly visitors and ranks #8,128,661 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:45 on the site.
The majority of jogue.com's traffic comes from .
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