johnwallstreet.com
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The Finance-First Sports Media Play
How 6 people built a $800k niche media empire by ignoring the sports fan playbook
Most sports media companies chase eyeballs with hot takes and highlight reels. JohnWallStreet chased money. By fusing sports, media, and finance, they've built a profitable niche business that proves you don't need millions of fans—just the right ones.
"They're not selling sports content. They're selling business intelligence for sports-obsessed professionals."
The Niche Down Strategy
While ESPN fights for casual fans, JohnWallStreet targets the intersection of sports fanatics and financial professionals. Their top keywords reveal the strategy: 'phoenix suns regional sports' (120 searches) and 'mlb revenue sharing' (230 searches) attract readers who care about the business behind the game, not just the score.
The Traffic Paradox
Here's what's fascinating: 47% of their traffic is direct. That means nearly half their audience types 'johnwallstreet.com' into their browser. This isn't a viral growth story—it's a loyal, habitual audience. Combined with 29% organic search, they've built a defensible moat without paid ads or algorithmic dependency.
The tech stack tells a story of efficiency: Tailwind CSS, Vite, and Cloudflare keep costs low while delivering speed. Built on a PWA architecture, they're optimized for repeat visits from professionals checking markets and sports business news on mobile. No bloated enterprise CMS here—just lean, purposeful tech.
- The 'crossflexes' keyword (280 monthly searches) hints at proprietary content or analysis frameworks unique to their brand
- Social presence is focused on Twitter and LinkedIn—where their professional audience actually lives
- Beehiiv powers their newsletter infrastructure, suggesting email is their primary retention channel
The Real Lesson: Depth Over Breadth
JohnWallStreet proves that 6,342 monthly visits from the right people beats 6M from the wrong ones. For founders building media businesses, their playbook is clear: own a specific intersection, build habitual consumption, and monetize through intelligence, not entertainment.
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JohnWallStreet
sports. media. finance.
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About johnwallstreet.com
sports. media. finance.
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Technology Stack
johnwallstreet.com uses 10 technologies across their website including Google Fonts, Sentry, Amazon S3, Cloudflare, and more.
Fonts
Google Fonts
Error Tracking
Sentry
Cloud & Hosting
Amazon S3, Cloudflare
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, PWA
Build Tools
Vite
Traffic & Audience
johnwallstreet.com receives approximately 6.3K monthly visitors and ranks #3,182,575 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 2:57 on the site.
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