join-data.nl
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JoinData: The Farmers' Data Sovereignty Play
An independent platform fighting for farmer control in the age of agricultural big data.
While Big Ag giants hoard field data, JoinData is building the independent infrastructure that puts farmers back in control of their digital assets. This isn't just data sharing—it's a sovereignty movement.
"Data delen moet en kan veiliger, eerlijker en vooral met de boer zélf aan het roer."
The Farmer-First Philosophy
JoinData operates as a neutral broker in the agricultural data ecosystem. With 19 employees and $3.4M in revenue, they've built a platform where farmers decide who accesses their data. The model flips traditional ag-data dynamics: instead of companies extracting value, farmers retain sovereignty. Their 40% direct traffic suggests a loyal, engaged user base that knows exactly where to go.
The Traffic Paradox
Here's the intriguing part: 1,876 monthly visits seems modest, but it reveals a targeted, niche audience. The 'undefined' country ranking suggests a Dutch-first strategy (given the .nl domain) that's deliberately staying under the radar. Their top keywords—'join', 'we id', 'we-id'—indicate brand recognition in a specific agricultural community, not mass-market SEO chasing.
The tech stack (jQuery, Tailwind CSS, Google Analytics) is pragmatic rather than flashy—built for reliability over hype. Their social presence across Twitter, YouTube, Facebook, LinkedIn, and Instagram shows multi-channel engagement, but the real story is in the leadership team: CEO Sener C. anchors the vision, while operations lead Renze Van and business development manager Hanneke Burggraaff-Roos execute the ground game in Dutch agriculture.
- Independent platform model avoids conflicts of interest with major ag-tech players
- Revenue-per-employee ratio of ~$179K suggests healthy unit economics for a Dutch startup
- 41% organic traffic indicates strong word-of-mouth in the farming community
- Privacy-first approach with explicit GDPR-compliant documentation
The Quiet Revolution in Ag Data
JoinData proves that niche, farmer-owned platforms can thrive without Big Tech's blessing. Their real metric isn't traffic—it's trust.
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JoinData - Het onafhankelijk dataplatform voor boeren en tuinders
Agrarische data zorgt voor prachtige innovaties. Als onafhankelijk platform willen wij dat boeren optimaal van die vooruitgang kunnen profiteren. Data delen moet en kan veiliger, eerlijker en vooral met de boer zélf aan het roer.
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About join-data.nl
Agrarische data zorgt voor prachtige innovaties. Als onafhankelijk platform willen wij dat boeren optimaal van die vooruitgang kunnen profiteren. Data delen moet en kan veiliger, eerlijker en vooral met de boer zélf aan het roer.
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join-data.nl uses 14 technologies across their website including Adobe Fonts, Google Fonts, HSTS, PHP, and more.
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Traffic & Audience
join-data.nl receives approximately 1.9K monthly visitors and ranks #8,087,826 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 2:03 on the site.
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