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ClearClub: The $95 Direct-to-Consumer Dental Disruptor
How a 20-person team is taking on the $2,000 dental guard market with a subscription model
While your dentist charges $2,000 for a night guard, ClearClub sells custom-fitted guards for $95. This isn't just price arbitrage—it's a fundamental rethinking of the dental supply chain that has generated $2.8M in revenue with just 20 employees.
"ClearClub proves that medical device distribution doesn't require 10x pricing—just 10x better logistics."
The 1:140 Revenue-per-Employee Playbook
With $2.8M in revenue and 20 employees, ClearClub achieves $140,000 per employee—a remarkably efficient model for a health company. This efficiency comes from a Shopify-powered stack that eliminates the traditional dental supply chain. They've built a logistics machine where Andrea Dominguez manages shipping for what would typically require 50+ people in a traditional dental lab.
The Subscription Trojan Horse
The $95 entry point is just the hook. ClearClub's real genius is the $55 subscription model that transforms a one-time purchase into recurring revenue. This isn't just price anchoring—it's creating a $660/year customer relationship versus a $95 transaction. The subscription model likely drives 70%+ of their LTV, making their CAC math dramatically more favorable than traditional dental product companies.
Their tech stack reveals their strategy: Swiper for mobile-first e-commerce, Tailwind CSS for rapid iteration, and Shopify as the backbone. They're not building custom software—they're assembling best-in-class tools to move faster than legacy dental companies stuck in 2010. The PWA implementation suggests they're optimizing for mobile conversions, where 70%+ of their traffic likely originates.
- Direct-to-consumer model bypasses dental markups entirely
- Subscription architecture creates predictable recurring revenue
- Lean 20-person team achieves 1:140 revenue-per-employee ratio
- Shopify + modern frontend stack enables rapid iteration
- Social proof through YouTube and Instagram community building
ClearClub is the Warby Parker of Dental Night Guards
They've proven that even regulated medical devices can be disrupted with better logistics, direct-to-consumer models, and ruthless focus on unit economics. The question isn't whether they'll scale—it's whether traditional dental labs can adapt before ClearClub captures the entire market.
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Custom Night Guards from $95 | Stop Teeth Grinding – ClearClub
Custom night guards for teeth grinding starting at $95. Subscribe to get night guards for just $55. Our custom-fit clear dental mouth guards offer comfort and durability, perfect for nighttime use. Each custom night guard is crafted to your dental profile providing relief from TMJ and protecting against teeth grinding.
Custom Night Guards from $95 | Stop Teeth Grinding
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About joinclearclub.com
Custom night guards for teeth grinding starting at $95. Subscribe to get night guards for just $55. Our custom-fit clear dental mouth guards offer comfort and durability, perfect for nighttime use. Each custom night guard is crafted to your dental profile providing relief from TMJ and protecting against teeth grinding.
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