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OneTeam: Athletes Investing in Athletes
A multi-billion-dollar company built for athletes, by athletes, disrupting the traditional sports finance model.
OneTeam Partners isn't just another sports agency; it's a financial powerhouse co-founded by the world's most dominant athletes, including LeBron James and Kevin Durant. They are rewriting the playbook on how star power translates into sustainable wealth, moving far beyond shoe deals into strategic investments and IP licensing.
"They aren't just managing money; they are building a legacy economy where the athlete is the enterprise."
The Business Model: Licensing & Capital
OneTeam operates on a dual-engine model. First, they aggregate and monetize the IP of elite athletes—handling name, image, and likeness (NIL) rights at a scale that rivals major brands. Second, they deploy a massive investment fund backed by private equity giants like RedBird Capital, investing directly into companies that align with athlete interests. It’s a closed-loop ecosystem where the athletes' capital fuels the next generation of sports and consumer tech.
The Network Effect of Star Power
With a lean team of 89 employees, OneTeam punches well above its weight. The key is the gravitational pull of its founding partners. By securing the rights of top-tier talent, they create a magnet for deal flow that traditional VC firms can't match. Their social footprint—spanning X, YouTube, and LinkedIn—serves less as a marketing channel and more as a validation engine for their portfolio companies.
The tech stack reveals a modern, agile operation. Built with Vite and Tailwind CSS, their digital presence is lightweight and fast, prioritizing user experience over bloated features. The use of Splide for carousels and jQuery for interactivity suggests a focus on clean, functional design rather than experimental gimmicks—mirroring their business philosophy: high impact, low friction.
- Athlete-Centric Investment Thesis: Leveraging personal capital to back brands athletes actually use.
- IP Aggregation: Consolidating fragmented athlete rights to negotiate at enterprise scale.
- Lean Operations: High revenue-per-employee ratio ($159k/employee) indicates extreme efficiency.
The Verdict: The Ultimate Insider Play
OneTeam proves that the future of sports finance isn't institutional—it's personal. By turning athletes into asset managers, they have unlocked a new asset class that traditional firms are just beginning to understand.
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About joinoneteam.com
We are the first multi-billion-dollar company built for athletes, by athletes. Welcome to the Athlete Era {svg=featuredimage=185} {termquery=name} {title}
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