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JOM: Portugal's E-Commerce Powerhouse
Deep dive into the 435-employee giant dominating home goods with €123M revenue
In Portugal's fragmented home goods market, one retailer has quietly built a €123M empire by mastering the art of offline-to-online dominance. JOM isn't just another furniture seller—it's a case study in regional e-commerce scaling that most founders overlook.
"JOM proves you don't need global ambition to build a massive business—dominating a single market with 435 employees and €123M in revenue is the real play."
The Traffic Paradox
With 273K monthly visits, JOM's traffic seems modest compared to global players. But here's the kicker: 62% comes organically and 33% direct—meaning they spend minimal CAC while maintaining a 435-person operation. This isn't viral growth; it's brand moat built through decades of physical retail presence.
The Keyword Strategy
JOM owns 'jom' (17K searches) and 'jom portugal' (260 searches), but their genius is capturing broad terms like 'sofa' (316K searches) while competing against 'joom' (94K searches)—a typo competitor that likely bleeds their brand traffic. They're playing SEO arbitrage in a market where intent is high but competition is fragmented.
Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Swiper suggest a team optimizing for stability over bleeding-edge innovation. They're not chasing React rewrites—they're shipping furniture. This is a company that treats technology as infrastructure, not a differentiator.
- Hybrid model leverage: Physical stores fuel 33% direct traffic and 62% organic search
- Regional moat: 93.6% traffic from Portugal creates defensible local dominance
- Revenue efficiency: €283K revenue per employee suggests lean operations despite scale
JOM is the anti-unicorn playbook
435 employees, €123M revenue, zero hype. This is how you build a real business, not a valuation.
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Meta Tags
JOM Tudo para o seu Lar | Móveis, Eletrodomésticos, Decoração. - JOM
Nas Lojas JOM encontra móveis, sofás, colchões, eletrodomésticos, decoração, iluminação, utilidades e têxteis-lar com excelente relação qualidade/preço.
JOM Tudo para o seu Lar | Móveis, Eletrodomésticos, Decoração.
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About jom.pt
Nas Lojas JOM encontra móveis, sofás, colchões, eletrodomésticos, decoração, iluminação, utilidades e têxteis-lar com excelente relação qualidade/preço.
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Technology Stack
jom.pt uses 15 technologies across their website including Font Awesome, Google Fonts, MeiliSearch, PHP, and more.
Fonts
Font Awesome, Google Fonts
Search
MeiliSearch
Programming Languages
PHP
Customer Support
Zendesk
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
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Traffic & Audience
jom.pt receives approximately 274.0K monthly visitors and ranks #120,914 globally. The website has a bounce rate of 27% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 2:49 on the site.
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