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joox.com
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joox.com

5 technologies
VerifiedGrowingVisit459.2K/mo$2M185 Tech
Deep Dive

JOOX: The Stealth Music Giant

A 19.8M monthly visit streaming empire hiding in plain sight

While Spotify and Apple Music battle for Western dominance, JOOX quietly commands a massive, loyal user base of 19.8 million monthly visitors—proving that the real growth in streaming happens where the giants aren't looking.

19.8M
monthly visits
#112K
global rank
59%
organic search
734K
backlinks

"JOOX isn't competing with Spotify—it's building an empire in markets Spotify forgot."

The Emerging Market Playbook

JOOX dominates Southeast Asian and Asian markets where cultural relevance trumps global brand recognition. With 32.6% of traffic from their top market (likely Indonesia or Thailand), they've mastered hyper-localization. Their keyword strategy reveals this perfectly: 'เพลง' (Thai for 'song') drives 45,500 monthly searches—more than their English brand name. They're not just translating content; they're building for native language discovery.

The Technical Edge

Built on Next.js with Progressive Web App (PWA) technology, JOOX delivers streaming performance that works across fragmented emerging market devices and networks. Their 59% organic traffic (vs 34% direct) shows they've mastered SEO for music discovery—something most streaming services completely neglect. They're acquiring users through search, not just app store presence.

With just 18 employees generating $2.2M in revenue, JOOX achieves an astounding $122K per employee efficiency. This lean operation suggests either remarkable automation or a focus on high-margin, low-overhead markets where licensing costs are structured differently. Their 734,768 backlinks indicate a decade of SEO investment, creating a moat that's nearly impossible to replicate quickly.

  • SEO-first acquisition strategy: 59% of traffic comes organically
  • Hyper-local keyword targeting: 'เพลง' (45.5K searches) outperforms 'joox' (10.3K)
  • PWA technology: Streaming that works on any device, any network
  • Emerging market focus: Dominating where Western giants struggle
  • Lean operations: $2.2M revenue with just 18 employees
No global brand recognition
Massive emerging market penetration
Limited Western market presence
Superior organic growth engine
No public funding announcements
Efficient, profitable operations

The Quiet Giant Strategy

JOOX proves that dominating niche markets beats fighting global battles. For investors and founders, the lesson is clear: Sometimes the biggest opportunities aren't in competing with giants—but in serving the markets they ignore.

What tech stack does Joox use?

8 detected
Analytics & Marketing1
Web Standards1
CSS Frameworks1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Analytics

How much traffic does Joox get?

Traffic & Engagement

375.7K
Monthly Visits
-6.1%
5.4
Pages/Visit
12:53
Avg. Duration
62%
Bounce Rate
Monthly Traffic Trend+39%
270.7K
Oct 2025
Oct
400.1K
Nov 2025
Nov
375.7K
Dec 2025
Dec

Rankings

#109,577
Global Rank
#3,773
Thailand Rank
Music
Category

Backlinks & Authority

734.8K
Backlinks
11.7K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend+3%
710.7K
Jul 2025
Jul
715.5K
Aug 2025
Aug
733.3K
Sep 2025
Sep
747.9K
Oct 2025
Oct
744.1K
Nov 2025
Nov
734.8K
Dec 2025
Dec

Search Traffic

Organic
488.3K

Top Organic Keywords

#1joox
49,500 vol18.2%
#4เพลง
550,000 vol12.7%
#2ขอ
301,000 vol4.2%
#5xx
301,000 vol4.2%
#7ฟังเพลงออนไลน์
201,000 vol2.8%

Where is Joox's audience located?

🇹🇭Thailand36.8%
🇮🇩Indonesia21.4%
🇭🇰Hong Kong13.9%
🇲🇾Malaysia6.9%
🇨🇴Colombia2.3%

Device Distribution

Desktop34.1%
Mobile65.9%

What keywords does Joox rank for?

5 keywords
1joox10.3K vol$0.21
2joox music920 vol$0.19
3เพลง45.5K vol$0.08
4音乐网站320 vol
5music785.0K vol$0.52

What is Joox's revenue?

$2M
Annual Revenue
18
0%
Employees
$123K
Revenue/Employee
Jakarta
Headquarters

Who works at Joox?

Loading leads...

What do customers think of Joox?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Joox

What is Joox's Revenue?
Joox generates approximately $2M in annual revenue. With 18 employees, that's $123,000 per employee.
How fast is Joox growing?
Joox has declined by 6.1% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Joox?
When visiting Joox, visitors view an average of 5.4 pages per visit, and spend around 12:53 on the site, and the bounce rate is 61.7%.
How do people find Joox?
488.3K (130%) find them through organic search.
Who uses Joox?
Joox's top market is Thailand with 138.4K visitors (36.8%). Indonesia is 2nd with 80.5K (21.4%). Hong Kong is 3rd with 52.2K (13.9%).
What technologies does Joox use?
Joox uses 5 technologies across their website including Analytics & Marketing, Web Standards, CSS Frameworks. Key technologies include Google Analytics, PWA, Bootstrap.
Who are Joox's competitors?
Joox's main competitors include Moov, Deezer. These companies operate in similar markets and compete for the same customer base.

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About joox.com

Company Overview

joox.com
Website
arts_and_entertainment
Industry
#112,646
Global Rank
459.2K
Monthly Visitors
5
Technologies

Technology Stack

joox.com uses 5 technologies across their website including Google Analytics, PWA, Bootstrap, and more.

Analytics & Marketing

Google Analytics

Web Standards

PWA

CSS Frameworks

Bootstrap

JavaScript Libraries

Slick

Frontend Frameworks

Next.js

Traffic & Audience

459.2K
Monthly Visits
46%
Bounce Rate
2.3
Pages/Visit
1:17
Avg. Duration

joox.com receives approximately 459.2K monthly visitors and ranks #112,646 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:17 on the site.

The majority of joox.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is joox.com?
joox.com is a website that you can visit at https://joox.com. Use TechList.ai to discover the technologies, analytics, and company information about joox.com.
What technologies does joox.com use?
joox.com uses 5 technologies including Google Analytics, PWA. View the full tech stack analysis above.
How do I contact joox.com?
You can contact joox.com via email at [email protected].
How popular is joox.com?
joox.com receives approximately 459.2K monthly visitors and ranks #112,646 globally. Traffic is growing by 14.7% month-over-month.

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This page provides publicly available information about joox.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit joox.com directly at https://joox.com.