Jordache isn't just a denim brand—it's a cultural artifact that has survived the death of mall culture, the rise of fast fashion, and the digital transformation of retail. Now, with 468 employees and $133.4M in revenue, the question is whether its iconic status can translate into e-commerce dominance.

"With 46% direct traffic, Jordache has brand loyalty that most DTC brands would kill for—but 18K monthly visits suggests they're leaving massive growth on the table."

The tech stack tells its own story. They're using Tailwind CSS, Bootstrap, and Vite—solid, modern tools. But the presence of Swiper, PWA, and Priority Hints suggests they're optimizing for mobile experience. This makes sense: denim shopping is tactile, and mobile is where discovery happens. Yet with such low traffic volumes, are these optimizations paying off at scale?

• 468 employees generating $133.4M revenue = ~$285K per employee—efficient for a legacy brand
• Free shipping at $95+ threshold strategically positioned above average cart value
• 10% email capture incentive is standard but effective for a brand with existing awareness
• Blog presence ('lookbooks') suggests content marketing, but traffic data shows it's not driving discovery