joyridecoffee.com
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Joyride Coffee: The B2B Beast Hiding in Plain Sight
How a craft coffee company built a $15.8M empire on the back of corporate subscriptions
Joyride Coffee isn't chasing the Instagram aesthetic of third-wave cafes; they're fueling the engines of American business, one corporate subscription at a time. While most craft coffee brands die chasing retail glory, Joyride has quietly built a $15.8M revenue stream by targeting the one market that never sleeps: the office.
"Joyride proves that the most lucrative market isn't the consumer—it's the gatekeeper of the office breakroom."
The B2B Trojan Horse
With 65 employees generating $15.8M in revenue, Joyride boasts a revenue-per-employee of approximately $243,000. This is a staggering efficiency metric for a physical goods company, suggesting a highly automated logistics model and a sales process optimized for high-volume corporate accounts rather than low-margin DTC retail.
The SEO Paradox
Joyride's traffic data reveals a fascinating blind spot. They rank for generic terms like 'paper filter for french press' (320 volume) and brand-adjacent searches like 'birch coffee' (4,430 volume), yet their primary brand keyword 'joyride' commands 38,620 monthly searches. This indicates strong brand recall, but a failure to capture the broader 'craft coffee subscription' market. They are a known entity operating in a keyword vacuum.
The tech stack tells the story of a data-driven operation. They aren't just brewing coffee; they are tracking every click. The presence of Google Tag Manager, Mouseflow, and LinkedIn Insight Tag suggests a sophisticated funnel analysis for B2B lead generation. They aren't optimizing for cart abandonment on Shopify; they are optimizing for enterprise contract value.
- The 'Craft by Brewers' narrative legitimizes their product to quality-obsessed office managers.
- The 'Inspired by Do-ers' tagline is pure B2B marketing—coffee as fuel for productivity, not leisure.
- Their social presence (Twitter, LinkedIn, Instagram) is unified under 'drinkjoyride,' signaling a cohesive brand identity built for cross-platform B2B outreach.
The Unsexy Unicorn
Joyride isn't a lifestyle brand; it's a logistics and sales machine disguised as a coffee roaster. For investors and founders, the lesson is clear: The most durable businesses often solve the unglamorous problems of the B2B world.
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Drink Joyride
Craft by brewers, inspired by do-ers, Joyride's mission is to craft delicious beverages that are good for people and the planet.
Craft by brewers, inspired by do-ers, Joyride's mission is to craft delicious beverages that are good for people and the planet.
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About joyridecoffee.com
Craft by brewers, inspired by do-ers, Joyride's mission is to craft delicious beverages that are good for people and the planet.
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Technology Stack
joyridecoffee.com uses 14 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts
Security
HSTS
CMS
Squarespace
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Mouseflow, Google Tag Manager, Google Analytics
Performance
Priority Hints
Traffic & Audience
joyridecoffee.com receives approximately 3.0K monthly visitors and ranks #5,578,756 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.
The majority of joyridecoffee.com's traffic comes from .
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