JPOrleans isn't your grandfather's home builder—it's a century-old company generating $5.6M annually with a lean 47-person team, proving that legacy and digital agility can coexist. While most builders struggle to convert online traffic, they're capturing 26,000+ monthly visitors with a tech stack that would make modern startups jealous.

"In an industry obsessed with scale, JPOrleans proves that precision beats volume—47 people can outmaneuver giants when you own your market."

The keyword data reveals their secret weapon: hyper-local dominance. They rank for hyper-specific terms like '13648 glennmayes road huntersville, nc 28078' (180 monthly searches) and 'new homes for sale 28277' (230 searches). They're not competing for 'new homes' broadly—they're dominating zip codes and street addresses where purchase intent is highest.

• Geographic precision: Targeting specific zip codes and addresses, not broad terms
• Brand moat: Nearly half their traffic comes direct, indicating strong word-of-mouth
• Lean operations: $119K revenue per employee suggests exceptional efficiency
• Modern tooling: Using 21 technologies including A/B testing and session recording