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The Jerusalem Post: Israel's Digital News Titan
How a legacy newspaper built a 15M monthly visit powerhouse with direct traffic dominance
In a region where narratives are everything, The Jerusalem Post has engineered a digital fortress that captures 14.7 million monthly visitors without relying on algorithmic luck. This isn't just a newspaper—it's a data-driven media machine where 62% of traffic comes directly from loyal readers.
"The Jerusalem Post isn't chasing algorithms—it's building a news empire where readers return directly, bypassing search engines entirely."
The Direct Traffic Dominance Play
While most digital publishers panic about SEO volatility, JPost has cultivated an army of loyalists. With 62% direct traffic versus just 27% organic search, they've cracked the code on reader retention. This isn't accidental—it's a deliberate strategy where brand authority trumps keyword optimization. Their 34 million backlinks aren't just SEO metrics; they're proof of being an indispensable news source for the Middle East.
The Geo-Political Content Engine
The keyword data reveals their strategic genius: 'Israel' (1.15M monthly searches) and 'Israel news' (191K searches) are their primary traffic drivers. But here's the kicker—they rank for 'naveed akram' with 885K monthly searches, a name that appears to be an AI-generated content anomaly or a viral content fluke. This suggests either sophisticated programmatic content scaling or a bizarre SEO artifact that's accidentally driving massive traffic.
The tech stack tells a story of modernization: they're running Next.js for performance, Tailwind CSS for rapid development, and Vite for blazing-fast builds. This isn't a legacy media company stuck in WordPress hell—they've invested in modern web architecture to handle 14.7 million monthly visits without breaking a sweat.
- Direct traffic fortress: 62% of visitors bypass search engines entirely
- Backlink empire: 34M+ links establish them as the authoritative source
- Modern stack: Next.js + Tailwind + Vite for performance at scale
- Niche dominance: Owns 'Israel news' search with 191K monthly queries
The Uncomfortable Truth About Digital News
JPost proves that in politically charged regions, brand trust beats algorithmic optimization every time. Their 62% direct traffic isn't just a metric—it's a statement about who controls the narrative when the stakes are highest.
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The Jerusalem Post - All News from the Middle East, Israel, and the Jewish World
The Jerusalem Post is Israel's most-read English news website and best-selling English newspaper bringing breaking news, world news & middle east news.
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Reviews (4)
Very Sluggish
Very sluggish. Going to Jpost slows down my computer and even freezes it. I prefer TimesofIsrael.com for news on Israel, as it doesn't slow down my computer.
Stay away!
Unfortunately, they do not know how to provide proper service. When inquiring about canceling a subscription, they do not return calls or emails, and they even hang up the phone.
How to freeze your computer
Over the past month, whenever I go to the Jerusalem Post website my entire computer freezes. I don't get this with any other website.
No class at the Post and Report
Shame on The Jerusalem Post and Jerusalem Report for sacking Avi Katz. Avi Katz did a brilliant caricature of Netanyahu and his cohorts as pigs, alluding to Animal Farm's "all animals are equal". It was an intelligent response to the passing of Israel's racist and Jewish Supremacist law that effectively renders non-Jews as 2nd class citizens. Avi clearly has both a sense of humour and sense of morality that goes way over the heads of the editors and owners of these newspapers. Keep up the good work Avi.
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About jpost.com
The Jerusalem Post is Israel's most-read English news website and best-selling English newspaper bringing breaking news, world news & middle east news.
Company Overview
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Technology Stack
jpost.com uses 12 technologies across their website including YouTube Embed, Google Fonts, DoubleClick Floodlight, Facebook Pixel, and more.
Video
YouTube Embed
Fonts
Google Fonts
Advertising
DoubleClick Floodlight, Facebook Pixel
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Build Tools
Vite
Traffic & Audience
jpost.com receives approximately 14.7M monthly visitors and ranks #5,378 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 9:35 on the site.
The majority of jpost.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about jpost.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit jpost.com directly at https://jpost.com.