juliska.com
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Juliska: The $31M Artisanal Empire
How a direct-to-consumer home brand built a loyal following with artisanal storytelling
In a crowded home goods market saturated with mass-produced items, Juliska carved out a $30.9M niche by selling the 'art of living well'—not just tableware. With 123 employees and a cult following, they've turned artisanal glassware into a lifestyle brand.
"They don't sell dinnerware—they sell the feeling of a perfect dinner party."
The Loyalist Audience
With 58% direct traffic and 'Juliska' as the top search term (5,630 monthly searches), the brand has achieved something rare: customers type their URL directly into browsers. This indicates high brand recall and repeat purchase behavior, suggesting they've transcended transactional commerce to build genuine affinity.
The Growth Engine
Their traffic breakdown reveals a strategic balance: 34% organic search captures new customers, while 58% direct traffic retains them. The keyword strategy is surgical—'Juliska acrylic wine glasses' (370 searches) and 'Juliska rattan tree' (290 searches) show they've successfully created proprietary product categories that own search intent.
The brand's tech stack reveals a modern DTC approach: Tailwind CSS for design systems, Swiper/Splide for product discovery, and PWA capabilities. Yet, they maintain a premium positioning—Trustpilot sits at 3.2/5 with only 1 review, suggesting they prioritize direct customer relationships over third-party review platforms.
- Artisanal positioning at scale: $30M revenue with only 123 employees = $251K revenue per employee
- Direct traffic dominance: 58% direct vs. 34% organic shows brand equity > discovery
- Product-as-identity: Customers search for 'Juliska acrylic wine glasses'—they've branded their product categories
- Wholesale expansion: VP Merchandising & Design suggests B2B channels alongside DTC
The Artisanal DTC Blueprint
Juliska proves that in commoditized categories, brand storytelling and product craftsmanship can command premium pricing and fierce loyalty.
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Juliska | Tableware, Glass, Dinnerware & Decor – Shop Juliska
Set your table with functional & beautiful artisanal glassware, tableware and home décor inspired by the art of living well. Shop ceramic and melamine plates, platters, and more.
Juliska | Tableware, Glass, Dinnerware & Decor
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Juliska Glassware
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Reviews (1)
NO ONE WOULD HELP ME
I've spent SO MUCH MONEY for an entire collection, but couldn't even get a proper customer service, and was even treated disrespectfully and RUDELY by their staff! I wanted to get the broken ones replaced but NO ONE WOULD HELP ME!
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About juliska.com
Set your table with functional & beautiful artisanal glassware, tableware and home décor inspired by the art of living well. Shop ceramic and melamine plates, platters, and more.
Company Overview
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Technology Stack
juliska.com uses 30 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Google Ads +1 more
Traffic & Audience
juliska.com receives approximately 65.6K monthly visitors and ranks #458,557 globally. The website has a bounce rate of 59% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:53 on the site.
The majority of juliska.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about juliska.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit juliska.com directly at https://juliska.com.