just-helping.org.uk
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The £1.4M Christmas Tree Machine
How a 10-person team built a hyper-seasonal fundraising empire
While most nonprofits scramble for year-round donations, Just Helping mastered the art of seasonal scarcity. They've turned the post-Christmas waste problem into a £1.4M revenue engine with just 10 employees. This isn't charity—it's a precision-timed logistics operation that exploits a 3-week window of opportunity.
"They don't ask for donations—they solve a problem people already have, then monetize the solution."
The Hyper-Seasonal Playbook
The data reveals a masterclass in timing. With 64% direct traffic and peak search terms like 'christmas tree collection' (550 monthly volume), Just Helping has trained users to return every January. Their model is brutally efficient: collect trees, charge homeowners, donate proceeds to local charities. No year-round overhead, no donor fatigue—just pure seasonal execution. The 24% organic traffic proves they've captured the 'how to dispose of Christmas trees' market, turning post-holiday guilt into revenue.
The Volunteer-First Architecture
With only 10 employees, scaling to £1.4M revenue requires a volunteer army. Their keyword 'prestwich clough volunteering' (100 monthly volume) reveals the secret: they've built a platform where community groups become the execution layer. Local charities get funding, volunteers get purpose, and Just Helping orchestrates the logistics. It's a three-sided marketplace disguised as a recycling service. The real product isn't tree collection—it's the network effect of community mobilization.
The tech stack tells its own story: Vue.js, Tailwind CSS, and a PWA suggest mobile-first field operations. Google Ads and DoubleClick Floodlight indicate sophisticated digital marketing for a nonprofit. They're not just collecting trees; they're optimizing conversion funnels for seasonal intent. The Umbraco CMS backend (visible in their login path) handles complex logistics—route planning, volunteer coordination, and charity payouts. This is enterprise-grade infrastructure serving a hyper-local use case.
- Zero year-round donor dependency: Revenue is concentrated in 3 weeks
- Built-in virality: Every tree collection is a local media event
- Triple-sided value: Homeowners solve a problem, charities get funds, volunteers get purpose
- Low employee-to-revenue ratio: £140K per employee demonstrates extreme efficiency
The Anti-Charity Charity
Just Helping proves that solving a tangible problem beats asking for donations. Their £1.4M model shows that seasonal scarcity, when mastered, creates more value than year-round begging.
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Just Helping - Christmas Tree Recycling for Charity
We organise real Christmas tree collections across the UK that raise essential funds for charities and community groups. The Big Christmas Treecycle appeal makes it easy for communities to give back after Christmas, bringing thousands of volunteers together and helping the environment. Our simple, impactful collections support the causes that matter most.
Just Helping Charity
Recycle your real Christmas tree in aid of UK charities. Our hassle-free, eco-friendly collections raise vital funds for community organisations, bring people together through volunteering, and help the environment.
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About just-helping.org.uk
We organise real Christmas tree collections across the UK that raise essential funds for charities and community groups. The Big Christmas Treecycle appeal makes it easy for communities to give back after Christmas, bringing thousands of volunteers together and helping the environment. Our simple, impactful collections support the causes that matter most.
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Technology Stack
just-helping.org.uk uses 9 technologies across their website including YouTube Embed, Google Fonts, DoubleClick Floodlight, Google Ads, and more.
Video
YouTube Embed
Fonts
Google Fonts
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
just-helping.org.uk receives approximately 98.5K monthly visitors and ranks #384,148 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:03 on the site.
The majority of just-helping.org.uk's traffic comes from .
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