just.insure
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Just Insure: The Mileage Revolution
How a pay-per-mile insurer is disrupting the $300B auto insurance market
In an industry built on actuarial tables and risk pools, Just Insure flipped the script: if you drive less, you pay less. This isn't just a discount—it's a fundamental reimagining of how auto insurance works, targeting the 28 million Americans who commute under 10 miles daily.
"The insurance industry has been subsidizing high-mileage drivers for decades—Just Insure simply asks: what if you paid for what you actually use?"
The Data-Driven Disruption
Just Insure's 28% organic search traffic isn't accidental—it's engineered. They're capturing 110 monthly searches for 'just insure' and 220 for 'just auto insurance,' but the real goldmine is the 550 monthly searches for 'per mile car insurance.' This suggests they're winning the category keyword battle, positioning themselves as the definitive solution rather than just another option.
The Remote Work Opportunity
With 47% direct traffic, Just Insure has built remarkable brand recall. This is particularly impressive for an insurance product, where decision cycles are long and comparison shopping is the norm. Their 20-second quote promise and 'save up to 50%' messaging are clearly resonating with a post-pandemic workforce that's rethinking daily commutes and vehicle usage.
The company's tech stack reveals a modern, agile approach: Tailwind CSS and Bootstrap for rapid UI development, PWA capabilities for mobile-first experiences, and Hotjar for conversion optimization. This isn't legacy insurance infrastructure—it's a digital-native platform built for the smartphone era.
- Pay-per-mile pricing model that directly aligns cost with usage
- 20-second quote process removes traditional insurance friction
- Strong social proof with 4.3/5 Trustpilot rating across 571 reviews
- Modern tech stack enabling rapid iteration and A/B testing
The Quiet Giant of Insurtech
While competitors chase unicorn valuations, Just Insure is building a sustainable, profitable business by solving a real problem for real people. Their model proves that in insurance, sometimes the best disruption isn't adding technology—it's removing complexity.
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https://www.just.insure/images/home/hero.png
Meta Tags
Just Insure - Pay Per Mile Car Insurance | Save Up to 50% | Just Insure
Save up to 50% on car insurance with Just Insure's revolutionary pay-per-mile coverage. Get your personalized quote in 20 seconds. You drive less, you pay less.
Just Insure - Revolutionary Pay Per Mile Car Insurance
Revolutionary car insurance that charges you only for the miles you drive. Save money with usage-based auto insurance.
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Just Insure
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Reviews (20)
New customer needed app features explained.
Today I talked with Whitney, a representative for Just Insure and she was quick to answer my call and was very friendly, courteous and professional. I had some questions about the company’s app and Whitney was a good listener and patiently explained the app’s features and what the various icons stood for. She was well-informed and reconfirmed my understanding about the company’s policies and the instructions for using the app. I was glad to have a real live person on the phone as a representative as they give the best customer service, not those auto-line soul-less voices. Whitney was very polite and made me feel that the company really appreciated my business. I would highly recommend her to others who may be interested in using the services of this company and would be happy to have her as my representative in the future. Customer service is the lifeblood of any business and Whitney provided excellent service.
This is by far the best insurance…
This is by far the best insurance company I've used for Auto ever. They're inexpensive, great customer service, and the range of things and ways you can pay is by far the best. Plus you can insure your car the day you buy the policy, not a lot will let you do that without a huge fee.
It does not have bullshit
It does not have bullshit. I pay what I owe. No bullshit meaning meaningless contracts of pricing due to credit, other insurance companies pay history, and finally pricing is fair to me. No middle man, no one else to feed but letting the customer pay what he owes. Easy contact in case of questions. No price hikes. No nonsense bullshit.
Very honest
Very honest : they had understand on some of my tough situations and had gave me the opportunity to restore my policy, when messages or chatting always the a fast reply and #1 trying there's best to resolve my issues 👍🏽
Just insure always answer my questions…
Just insure always answer my questions and help me with what I need also the payments and authorizations are always quick and easy! Thank you Just insure.
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About just.insure
Save up to 50% on car insurance with Just Insure's revolutionary pay-per-mile coverage. Get your personalized quote in 20 seconds. You drive less, you pay less.
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Technology Stack
just.insure uses 15 technologies across their website including HSTS, Sentry, Cloudflare, Vercel, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Cloudflare, Vercel
Analytics & Marketing
Segment, Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
just.insure receives approximately 39.7K monthly visitors and ranks #595,846 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 3:16 on the site.
The majority of just.insure's traffic comes from .
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