justgiving.com
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JustGiving: The Silent Giant of Fundraising
How a 20-year-old platform quietly dominates online charity with 5M monthly visits
While GoFundMe grabs headlines, JustGiving has quietly built the most sophisticated fundraising engine in the world—processing $19M in revenue annually from a user base that trusts it more than any other platform.
"The real moat isn't traffic—it's trust. 60% of visitors come directly, bypassing search entirely."
The Hidden Growth Engine
With 5.3M monthly visits and a #11,357 global rank, JustGiving operates like a utility company. The traffic split reveals their secret: 60% direct vs 23% organic. This isn't a growth hack—it's brand equity. Users don't search for alternatives; they search for JustGiving. The 'just giving' keyword (14K monthly searches) shows people typing the brand name as a category descriptor—the ultimate sign of market dominance.
The Trust Paradox
Here's the fascinating contradiction: 7,058 Trustpilot reviews averaging 3/5 stars. In the charity world, this is actually strong. The 3-star rating signals transparency—no platform handling donations can maintain a perfect score without appearing suspicious. Every review, positive or negative, becomes social proof. Compare this to GoFundMe's 1.5-star rating with similar review volume, and you see why JustGiving's direct traffic is so high.
The technology stack tells a story of mature, stable architecture. Built on AWS, using Tailwind CSS, Bootstrap, and Ant Design—this isn't a startup chasing trends. They've standardized on proven tools. The presence of HSTS and Google Tag Manager shows enterprise-grade security and analytics. This is infrastructure built for scale, not speed.
- Gift Aid integration (their stated differentiator) isn't just a feature—it's a regulatory moat that competitors can't easily replicate
- 130 employees generating $18.9M revenue = $145K revenue per employee—lean for a platform with this scale
- The 'undefined' traffic country (78.1%) suggests either data collection issues or intentional obfuscation—both telling for a privacy-focused platform
The Utility Play
JustGiving wins by becoming boring infrastructure for donations—reliable, trusted, and indispensable to the people who need it most.
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https://www.justgiving.com/ui/2013/images/icons/G.jpg
Meta Tags
Online fundraising donations and ideas - JustGiving
Fundraise or donate with JustGiving, the worlds leading online fundraising platform, helping charities to make more with GiftAid
Join JustGiving and show you care
Raise money, support your friends, give to a cause. Show you care.
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Reviews (20)
I arranged a HUGE party for my 80th…
I arranged a HUGE party for my 80th Birthday. I did NOT want any presents, at my age I'm clearing out, not collecting so to raise money for LOROS was a no brainer. My lovely friends and family raised over £1000 ❤️ I've already paid for a no frills dispersal so I decided I'd have my funeral party AND BE THERE. I'll have another in 5 years xx See you there. HILARY SANDERS
Great way to raise money reach out to…
Great way to raise money reach out to sponcers
Thank you for taking the time to leave a review, Rosemary!
Very easy and secure.
It’s one of the best for raising funds within UK. Some of my int’l friends also wanted to donated on charity that i was doing but for some reason it didn’t came through don’t know whether it is there bank or justgiving system. It will be better if this issue can be resolved.
Thank you for taking the time to leave a review, Nabin! We're glad to hear you've had a positive experience.
It is reliable
It is reliable
Thank you for taking the time to leave a review, Peter!
Simple and easy to create a fundraising…
Simple and easy to create a fundraising event linked to the charity you’re supporting.
We're so glad you've had a positive experience, Colin!
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About justgiving.com
Fundraise or donate with JustGiving, the worlds leading online fundraising platform, helping charities to make more with GiftAid
Company Overview
justgiving.com Social Media
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Technology Stack
justgiving.com uses 15 technologies across their website including HSTS, Sentry, Amazon S3, Amazon Web Services, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Privacy & Consent
Cookiebot
Scheduling
Calendly
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
justgiving.com receives approximately 5.3M monthly visitors and ranks #11,357 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:50 on the site.
The majority of justgiving.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about justgiving.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit justgiving.com directly at https://justgiving.com.