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Justto: The Legal Tech Playbook
How a Brazilian SaaS is quietly building a legal empire with $2.9M revenue and 18 employees
While global legal tech giants chase multi-billion dollar valuations, Brazilian startup Justto is executing a disciplined playbook: dominating a niche market with surgical precision. They aren't just building software; they're digitizing the entire Brazilian legal workflow from negotiation to litigation.
"Justto isn't just a tool for lawyers—it's a digital infrastructure for the entire Brazilian legal system."
The User Acquisition Engine
With 19,282 monthly visits and 42% coming from organic search, Justto has cracked the code on legal intent. Their top keywords reveal a strategic focus on 'orientação jurídica gratuita' (free legal guidance) and specific practice areas like divorce and consumer law. They're capturing users at the exact moment they need legal help, bypassing the traditional referral model entirely.
The Efficiency Paradox
Here's the counter-intuitive metric: Justto generates $2.9M in revenue with just 18 employees. That's $161K per employee—exceptional for a B2B SaaS company. While competitors chase scale through headcount, Justto leverages technology to handle thousands of legal cases through a lean, tech-enabled team. Their stack (Tailwind, PWA, lazy loading) suggests a focus on speed and performance over feature bloat.
The Brazilian legal market is notoriously fragmented and paper-heavy. Justto's genius lies in positioning itself not as a replacement for lawyers, but as the operating system for law firms. By offering 'Negocie, acompanhe ou judicialize' (Negotiate, monitor, or litigate) all in one platform, they're becoming indispensable to legal professionals who need to manage entire case lifecycles digitally.
- Traffic is 100% Brazilian—no international expansion yet (strategic focus)
- Direct traffic at 35% indicates strong brand recall and repeat usage
- Top keyword 'justto inovacoes tecnologicas' shows active brand search, proving market validation
The Blueprint for Regional SaaS Dominance
Justto proves that deep vertical expertise in a single market beats shallow global expansion every time.
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About justto.com.br
Sua plataforma jurídica inteligente
Company Overview
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Technology Stack
justto.com.br uses 16 technologies across their website including HSTS, Vercel, DoubleClick Floodlight, Google Ads, and more.
Security
HSTS
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
justto.com.br receives approximately 19.3K monthly visitors and ranks #1,072,359 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 4:52 on the site.
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