In the heart of Lowertown, St. Paul, a restaurant named Just/Us is quietly running a high-stakes experiment: can a 'common good' model survive in an industry notorious for thin margins? With a lean team of 22 and $2.7M in revenue, they're not just serving chicken parm—they're serving a blueprint for the future of collaborative hospitality.

"They're not just serving chicken parm—they're serving a blueprint for the future of collaborative hospitality."

The tech stack tells a story of practicality over flash. They use jQuery and Bootstrap—older, stable technologies—alongside Tailwind CSS for modern styling. Joomla as a CMS is a choice for content control, but it raises questions about scalability for a restaurant with ambitions beyond local fame. Cloudflare protects the site, and Lazy Loading optimizes the experience for users browsing their menu on mobile devices.

• Revenue per employee ($122k) indicates a high-value operation compared to industry averages.
• Direct traffic dominance (42%) proves strong brand recall and local loyalty.
• The 'chicken parm near me' keyword is a low-hanging fruit for capturing high-intent diners.
• A CMS like Joomla suggests a focus on content and storytelling over complex e-commerce features.