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Kabam: The $263M Gaming Titan You've Never Heard Of
How a 911-employee gaming studio quietly dominates mobile gaming with 269K monthly visitors
In a world obsessed with Fortnite and Roblox, Kabam operates in the shadows—pulling in $263M annually with 911 employees. They're not chasing viral hits; they're building empires. The real question isn't what they're doing—it's why you're not hearing about them.
"Kabam doesn't compete in the attention economy—they dominate the engagement economy, where 40% of traffic comes directly to their domain."
The Traffic Paradox
Here's what makes Kabam fascinating: 45% of their traffic comes from organic search, yet their top keyword 'mcoc' (Marvel Contest of Champions) drives 21,340 monthly searches—more than their brand name (8,300). This isn't a brand play; it's a product-led empire where games transcend the studio. Their direct traffic at 40% proves players don't just stumble upon them—they seek them out. The 15% remaining comes from paid and referral, a remarkably efficient funnel for a gaming company.
The Trustpilot Paradox
With a 1.5/5 rating on Trustpilot from 56 reviews, Kabam faces the brutal reality of gaming monetization. This isn't a failure—it's a feature. Free-to-play games with aggressive monetization mechanics (like Marvel Contest of Champions) naturally attract negative reviews from frustrated spenders. The real metric? Revenue. At $263M annually with 911 employees, that's $288K revenue per employee—exceptional for a gaming studio. The negative reviews signal a business model that works, not one that's broken.
Kabam's tech stack reveals their modernization journey: WordPress for content, Tailwind CSS and Bootstrap for UI, PWA capabilities for mobile-first experiences, and Google Analytics/Tag Manager with OneTrust for compliance. They're using DoubleClick Floodlight for attribution—sophisticated tracking for a gaming company. This isn't a legacy studio clinging to old tech; they're building for the web-first, mobile-native future.
- Brand dilution: 'mcoc' outperforms 'kabam' 2.5x in search volume
- Direct traffic fortress: 40% of visitors type their domain directly
- Revenue efficiency: $288K per employee vs industry average of $180K
- Tech modernization: PWA-ready stack with enterprise-grade analytics
Kabam isn't a gaming company—it's a monetization engine disguised as one.
With $263M in revenue and a 1.5/5 rating, they've cracked the code on free-to-play economics while flying under the radar of mainstream tech media.
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Open Graph Image
https://kabam.com/wp-content/uploads/2020/02/kabam-media-share.jpg
Meta Tags
Kabam | The best in mobile gaming
We’re more than just the games on your screen.
Home - Kabam
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Kabam
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Reviews (20)
More than 2 years playing games from…
More than 2 years playing games from thi developer, in particular MCOC, I like everything.
I've been playing MCOC
I've been playing Marvel Contest of Champions for about a year, and I really like it. Unfortunately, to be at the top, you have to spend money.
Best game development
Best game development
Fix your game Kabam
Fix your game Kabam, seriously. They refuse to compensate lost elder marks due to game crashes, which happen frequently. If they aren’t going to prioritize fixing these bugs, the least they could do is refund lost resources. But no, we just have to deal with it. It’s clear that they have no compassion for their player base. Fixing it wouldn’t bring in more revenue, so they really don’t give a f.
Unfair Support – Players Treated Differently
Support refuses to restore Battleground points after a game crash, even though they have restored points for other players, including well-known streamers. This is completely unfair and shows that regular players are treated worse. I received only copy-paste answers and no real help. If Kabam cannot take responsibility for their own game issues, then what is the point of Support?
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About kabam.com
We’re more than just the games on your screen.
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kabam.com Social Media
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Technology Stack
kabam.com uses 9 technologies across their website including WordPress, OneTrust, DoubleClick Floodlight, and more.
CMS
WordPress
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
kabam.com receives approximately 269.2K monthly visitors and ranks #151,493 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:22 on the site.
The majority of kabam.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kabam.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kabam.com directly at https://kabam.com.