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Kamaya: The Silent Giant of Passive Electronics
A $29M revenue company that dominates by being invisible to the internet.
In a world obsessed with viral growth and digital presence, Kamaya, Inc. operates on a different plane entirely. With a revenue of $29.2M and a workforce of 119, this electronics manufacturer proves that in B2B hardware, you don't need traffic to build an empire—you need parts that don't fail.
"Kamaya doesn't compete for clicks; they compete for component slots on circuit boards."
The Invisible Supply Chain
Kamaya is a manufacturer of Multilayer Ceramic Capacitors (MLCCs)—the unsung heroes of modern electronics. While their digital footprint is negligible (38 monthly visits), their physical footprint is massive. Their top keyword 'mlcc' has 15,750 monthly searches, indicating massive industry demand, yet Kamaya captures almost none of it directly through their site. This is a classic case of a legacy B2B player whose sales pipeline runs through distributors, not SEO.
The Traffic Paradox
The data reveals a stark anomaly: 100% of their traffic comes from 'undefined' sources, with 46% organic and 33% direct. This suggests a legacy web presence that isn't optimized for modern analytics or lead generation. For a company generating $29M in revenue, the website acts as a digital brochure rather than a growth engine. The 38 monthly visits are likely internal staff or legacy partners, not new prospects.
The leadership team—Mike Liebing (VP Marketing & Sales), Keith Hartman (Director of Operations), and Gary Shing (Senior Sales Manager)—reflects a traditional, relationship-driven sales model. The absence of a modern martech stack (only basic jQuery, Bootstrap, and PHP detected) confirms they are not investing in digital transformation. Their competitive advantage isn't online visibility; it's reliability and supply chain integration.
- Market Dominance via Distribution: They likely sell through major electronics distributors (Digi-Key, Mouser, Avnet) rather than direct-to-engineer.
- Niche Keyword Capture: Ranking for hyper-specific terms like '106 capacitor value 22uf in 3digit code' shows deep technical authority.
- Low Digital Friction: The lack of complex tracking or heavy scripts suggests a focus on speed and utility over conversion optimization.
The Anti-Startup Playbook
Kamaya proves that in deep-tech manufacturing, product reliability beats digital marketing every time.
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Kamaya, Inc. - Home
Kamaya, Inc.
For over 50 Years Kamaya has been a trusted resource for passive components including Thick and Thin Film Chip Resistors, Carbon Composition Resistors, Chip Fuses, MLCC’s, Disc Capacitors and RF...
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About kamaya.com
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Technology Stack
kamaya.com uses 6 technologies across their website including PHP, Cloudflare, Google Analytics, and more.
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap
JavaScript Libraries
jQuery
Frontend Frameworks
Vue.js
Traffic & Audience
kamaya.com receives approximately 38 monthly visitors and ranks #5,370,235 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of kamaya.com's traffic comes from .
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