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kapura.co.nz
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kapura.co.nz

20 technologies
VerifiedGrowingVisit6.3K/mo$56M20020 Tech
Deep Dive

Kapura.co.nz: The Rebrand of a Hospitality Giant

Star Group's digital front: A 200-employee, $55M revenue operation hiding behind a generic domain.

Kapura.co.nz presents a fascinating paradox: it is the digital storefront for Star Group, New Zealand's largest hospitality operator, yet it lacks the immediate brand recognition of its physical venues. This isn't a consumer-facing app; it's a corporate shell housing a massive B2C machine.

$55.9M
Annual Revenue
200
Employees
72%
Organic Traffic
50+
Venues

"They own the nightlife, but their SEO is chasing 'Master Kong' noodles instead of their own brand equity."

The Identity Crisis

The data reveals a strategic disconnect. With a monthly traffic volume of only ~6,300 visits for a $55M revenue business, the digital footprint is surprisingly small. The traffic is 100% from New Zealand, which is expected for a physical venue operator, but the keyword profile is bizarre. Ranking for 'master kong' and 'rosies cantina' suggests the site is piggybacking on specific venue menus rather than capturing broad 'Star Group' or 'Kapura' brand intent. This indicates a massive opportunity to consolidate authority under one strong domain.

The Tech Stack Reality

Under the hood, Kapura is a standard corporate build. They rely on jQuery and Bootstrap—stable, legacy choices rather than bleeding-edge frameworks. The presence of Google Analytics, Tag Manager, and Clarity shows they are data-hungry, tracking user behavior rigorously. However, the lack of a custom backend or modern JS frameworks suggests the site is purely functional: a brochure for jobs, privacy policies, and contact info. It is not a product; it is a utility.

The site structure (Kapura.co.nz) points toward a rebranding or a holding company name that hasn't fully permeated the public consciousness. The social profiles link back to 'Star Group,' reinforcing that Kapura is likely the internal or future-facing name, while Star Group remains the consumer-facing reality. This creates friction for anyone trying to find investor relations or corporate info.

  • High Revenue, Low Digital Traffic: The classic 'offline giant' profile.
  • SEO Anomaly: Ranks for food items (Master Kong) rather than corporate identity.
  • Tech Stability: Uses jQuery/Bootstrap, prioritizing reliability over innovation.
  • Hidden in Plain Sight: The domain name does not match the brand's social presence.
Does not leverage the 'Star Group' brand for domain authority.
Dominant local player with 50+ physical locations.
Traffic volume is microscopic relative to revenue.
Strong revenue per employee ($279k).
Tech stack feels dated (jQuery/Bootstrap).
Active social engagement on Facebook/Instagram.

The Verdict: A Sleeping Giant

Kapura.co.nz is a backend infrastructure play, not a frontend growth engine. The real value lies in the physical hospitality network, not the digital platform.

What tech stack does Kapura use?

39 detected
Security1
Performance1
Web Standards1
JavaScript Libraries2
Tracking & Analytics19
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
G
Google APIs
G
Google Tag Manager
C
Cloudflare
A
Amazon CloudFront
J
jsDelivr
M
Microsoft Clarity
F
Facebook Pixel
G
Google Static
G
Google Analytics
G
Google DoubleClick
F
Facebook
L
LinkedIn Insight Tag
L
LinkedIn
B
Bing

How much traffic does Kapura get?

Traffic & Engagement

6.3K
Monthly Visits
1.1
Pages/Visit
0:07
Avg. Duration
86%
Bounce Rate
Monthly Traffic Trend+423%
1.2K
Oct 2025
Oct
1.5K
Nov 2025
Nov
6.3K
Dec 2025
Dec

Traffic Sources

Search
72%
Direct
15%
Social
6%
Referrals
6%
Email
0%
Paid
1%

Where is Kapura's audience located?

🌍100.0%

What keywords does Kapura rank for?

5 keywords
1master kong4.7K vol$0.21
2rosies cantina410 vol$0.15
3gorilla burger390 vol
4coenes160 vol$0.14
5master king restaurant50 vol

How is Kapura's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/655e7172de476a777ddbc4ad/67db215ea7ad2a444736a109_Star%20Group%20Logo_Cream.png

Meta Tags

title43 chars

Star Group | NZ’s Largest Hospitality Group

description194 chars

From careers to catering, loyalty to live events - Star Group delivers lasting hospitality experiences. Stay connected with Star Social, rewarding experiences at 50+ bars, pubs, and restaurants.

languageEN

Schema Types

Organization

Who works at Kapura?

Loading leads...

What do customers think of Kapura?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Kapura

What is Kapura's Revenue?
Kapura generates approximately $56M in annual revenue. With 200 employees, that's $279,400 per employee.
What does Kapura do?
From careers to catering, loyalty to live events - Star Group delivers lasting hospitality experiences. Stay connected with Star Social, rewarding experiences at 50+ bars, pubs, and restaurants.
How fast is Kapura growing?
Kapura employee count has changed by -22% year over year.
What technologies does Kapura use?
Kapura uses 20 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Webflow.
Who are Kapura's competitors?
Kapura's main competitors include The Hermitage, Distinction Hotel Group, Scenic Hotel Group, Savor Group, Su. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Kapura?

What are Kapura's key pages?

Export kapura.co.nz Data

Download the complete tech stack, analytics, leads, and company data for kapura.co.nz in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About kapura.co.nz

From careers to catering, loyalty to live events - Star Group delivers lasting hospitality experiences. Stay connected with Star Social, rewarding experiences at 50+ bars, pubs, and restaurants.

Company Overview

kapura.co.nz
Website
food_and_drink
Industry
#3,614,621
Global Rank
6.3K
Monthly Visitors
20
Technologies

kapura.co.nz Key Pages

Contact kapura.co.nz

Technology Stack

kapura.co.nz uses 20 technologies across their website including Google Fonts, HSTS, Webflow, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Webflow

CDN

cdnjs, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Traffic & Audience

6.3K
Monthly Visits
86%
Bounce Rate
1.1
Pages/Visit
0:07
Avg. Duration

kapura.co.nz receives approximately 6.3K monthly visitors and ranks #3,614,621 globally. The website has a bounce rate of 86% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:07 on the site.

The majority of kapura.co.nz's traffic comes from .

Frequently Asked Questions

What is kapura.co.nz?
From careers to catering, loyalty to live events - Star Group delivers lasting hospitality experiences. Stay connected with Star Social, rewarding experiences at 50+ bars, pubs, and restaurants.
What technologies does kapura.co.nz use?
kapura.co.nz uses 20 technologies including Google Fonts, HSTS, and 14 more. View the full tech stack analysis above.
How do I contact kapura.co.nz?
You can contact kapura.co.nz through their contact page.
What are kapura.co.nz's social media accounts?
kapura.co.nz is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is kapura.co.nz hiring?
Check kapura.co.nz's careers page for current job openings and opportunities.
How popular is kapura.co.nz?
kapura.co.nz receives approximately 6.3K monthly visitors and ranks #3,614,621 globally. Traffic is growing by 310.9% month-over-month.

Related Searches

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This page provides publicly available information about kapura.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kapura.co.nz directly at https://kapura.co.nz.