9:41
karbonhq.com
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karbonhq.com

18 technologies
VerifiedVisit690.1K/mo$56M30318 Tech25 Leads
Deep Dive

Karbon: The $56M Finance App That Doesn't Need SEO

72% direct traffic proves they've built something accountants can't live without

Most SaaS companies obsess over SEO and content marketing. KarbonHQ flipped the script—72% of their 690K monthly visitors come directly to their domain. They've built a work management platform so sticky that accounting firms don't just find it; they seek it out by name.

$55.8M
annual revenue
72%
direct traffic
690K
monthly visitors
45K+
backlinks

"When 72% of traffic is direct, you're not marketing to a market—you're serving a movement."

The Accountant's Obsession

Karbon doesn't target the 'finance industry' broadly—they own the accountant's workflow. With 303 employees and $91.8M in funding, they've built a platform where email, tasks, and client communication merge into one command center. The result? Firms don't just use Karbon; they build their entire practice around it.

The SEO Paradox

Here's the kicker: only 23% of traffic comes from organic search. Their top keyword 'karbon' gets 10,550 monthly searches—people aren't discovering them; they're hunting for them. This isn't a growth hack; it's product-market fit so precise it renders traditional acquisition strategies obsolete.

The tech stack tells a story of ruthless pragmatism. Tailwind CSS, Bootstrap, and Ant Design for rapid UI iteration. Vite and PWA for performance. No fancy frameworks—just tools that ship. Their 4.4/5 Trustpilot rating from 69 reviews suggests they're not just building software; they're building trust in a space where precision matters more than flash.

  • 72% direct traffic signals insane brand loyalty in a crowded B2B space
  • Top 5 keywords are all branded—users don't browse; they convert
  • Backlink profile of 45K+ shows they're becoming an industry authority
  • Dual CEO structure (Mary & Molly Delaney) suggests strategic depth over founder heroism
They don't compete on SEO volume
They dominate branded search
They don't chase broad 'finance' keywords
They own the accountant workflow niche
They don't rely on paid acquisition
They build product so sticky it drives direct traffic

The Unsexy Billion-Dollar Play

Karbon isn't disrupting finance—they're making the most boring part of it addictive. And that's worth $91.8M.

What tech stack does Karbonhq use?

30 detected
Video1
Security1
Error Tracking1
Cloud & Hosting1
Privacy & Consent1
Advertising1
Performance1
Web Standards1
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics12
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
R
Reddit Pixel
G
Google Tag Manager
G
Google AdSense
R
Reddit
T
Tracking Service
G
Google Analytics
C
Cloudflare Insights
S
Sentry

How much traffic does Karbonhq get?

Traffic & Engagement

506.4K
Monthly Visits
+6.6%
8.9
Pages/Visit
19:17
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-21%
640.0K
Oct 2025
Oct
475.1K
Nov 2025
Nov
506.4K
Dec 2025
Dec

Rankings

#86,063
Global Rank
#42,140
United States Rank
Advertising and Marketing
Category

Backlinks & Authority

45.8K
Backlinks
2.8K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend+33%
34.3K
Jul 2025
Jul
37.3K
Aug 2025
Aug
40.6K
Sep 2025
Sep
38.8K
Oct 2025
Oct
41.5K
Nov 2025
Nov
45.8K
Dec 2025
Dec

Search Traffic

Organic
44.4K
Paid
5.4K

Top Organic Keywords

#1karbon
5,400 vol19.4%
#1karbon login
2,900 vol10.4%
#1accounting practice management software
1,600 vol1.8%
#2secure internal communication
9,900 vol1.6%
#3deepwork
4,400 vol1.3%

Where is Karbonhq's audience located?

🇺🇸United States40.5%
🇦🇺Australia12.9%
🇵🇭Philippines11.4%
🇬🇧United Kingdom8.6%
🇨🇦Canada6.6%

Device Distribution

Desktop87.7%
Mobile12.3%

What keywords does Karbonhq rank for?

5 keywords
1karbon10.6K vol$3.60
2karbonhq960 vol$18.02
3karbon hq790 vol
4work management software for accountants210 vol
5karbon crm460 vol

How is Karbonhq's SEO?

Open Graph Image

OG Image preview
og:image

https://karbonhq.com/images/og-default-image.png

Meta Tags

title58 chars

Practice Management Software for Accounting Firms | Karbon

og:title

Practice Management Software for Accounting Firms

og:description

Karbon is accounting practice management software to enhance visibility, efficiency, and connectivity for your firm no matter where your people are located.

languageEN-US

H1 Tags

h1Practice Management Built for Growth

Schema Types

VideoObjectCorporationWebSite

What is Karbonhq's revenue?

$56M
Annual Revenue
303
53%
Employees
$184K
Revenue/Employee
$92M
Total Funding
Sausalito, United States
Headquarters

Who works at Karbonhq?

Loading leads...

What do customers think of Karbonhq?

KARBON

KARBON

4.4
69 reviews
✓ Claimed

Categories

Accounting Software Company#15Cloud Computing Service#17CRM Provider#4Software Company#90Software Vendor#36

Activity & Engagement

Reply Rate
40%
Avg. Reply Time
1.0 days
Claimed Date
1/24/2019

Contact Information

Address:
Our staff are all around the
GB

Reviews (20)

Filter by rating:
Antonia Green
1/8/2026
🇬🇧 United Kingdom5 reviewsDomainLinkVerified
Experience date: 1/7/2026
Despite having limitations in certain…

Despite having limitations in certain aspects, Karbon consistently brings innovation and delivers significant value to its customers.

Antana
11/3/2025
🇧🇼 Bw1 reviewsInvitationApiVerified
Experience date: 10/30/2025
Karbon is great

Karbon is great. Especially, the notes/comments feature really helps with internal communication among staff members when dealing with the same client. The Tasks really help keep everyone in the loop on the progress of a particular job if its set up really well.

Company Response11/3/2025

Hi Antana, Thank you so much for your wonderful review! We're thrilled to hear that you find our notes/comments feature helpful for internal communication and that tasks keep everyone informed. Your feedback means a lot to us, and we're excited to support your team in delivering great service. We truly appreciate your time and insights! Best regards, The Karbon Team

Chantall
10/2/2025
🇿🇦 South Africa1 reviewsInvitationApiVerified
Experience date: 10/2/2025
Meeting with Ryan was informative

Meeting with Ryan was informative. Explanations of how my company is doing, where we can improve, etc, was very helpful. Looking forward to the new additions to the Karbon platform.

Company Response10/7/2025

Hi Chantall, Thank you for taking the time to share your positive experience! We're delighted to hear that your meeting with Ryan was informative and that you found the insights helpful for your company's improvement. We're excited for you to see the new additions to the Karbon platform. Your feedback is greatly appreciated! Best regards, The Karbon Team

Mark Henderson
8/13/2025
🇬🇧 United Kingdom2 reviewsInvitationApiVerified
Experience date: 8/13/2025
Brilliant Tool

Great experience using the software and support is very responsive too. By far the best practice management system I have used to date, just don't follow in the competitors footsteps and sell to a larger corporation and be destroyed! Stay as you are!

Ethan
7/28/2025
🇿🇦 South Africa1 reviewsInvitationApiVerified
Experience date: 7/25/2025
great platform for businesses that has…

great platform for businesses that has a huge clientel

Frequently Asked Questions about Karbonhq

What is Karbonhq's Revenue?
Karbonhq generates approximately $56M in annual revenue. With 303 employees, that's $184,150 per employee. The company has raised $92M in total funding.
How fast is Karbonhq growing?
Karbonhq has grown by 6.6% in the last 6 months according to traffic data. employee count has changed by 53% year over year.
How do people interact with Karbonhq?
When visiting Karbonhq, visitors view an average of 8.9 pages per visit, and spend around 19:17 on the site, and the bounce rate is 37.4%.
How do people find Karbonhq?
456.5K people (90%) visit Karbonhq directly. 44.4K (9%) find them through organic search. 5.4K (1%) come through paid advertising.
Who uses Karbonhq?
Karbonhq's top market is United States with 205.3K visitors (40.5%). Australia is 2nd with 65.1K (12.9%). Philippines is 3rd with 57.7K (11.4%).
What technologies does Karbonhq use?
Karbonhq uses 18 technologies across their website including Video, Security, Error Tracking. Key technologies include Wistia, HSTS, Sentry.
Who are Karbonhq's competitors?
Karbonhq's main competitors include TaxDome, Canopy, SPYDER, Senta, Asana. These companies operate in similar markets and compete for the same customer base.
What do customers think of Karbonhq?
Karbonhq has a Trustpilot score of 4.4 out of 5 (4 stars) based on 69 customer reviews.

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About karbonhq.com

Company Overview

karbonhq.com
Website
finance
Industry
#62,880
Global Rank
690.1K
Monthly Visitors
18
Technologies
25+
Employees

Contact karbonhq.com

Technology Stack

karbonhq.com uses 18 technologies across their website including Wistia, HSTS, Sentry, and more.

Video

Wistia

Security

HSTS

Error Tracking

Sentry

CMS

Contentful

Cloud & Hosting

Netlify

Privacy & Consent

Osano

Traffic & Audience

690.1K
Monthly Visits
30%
Bounce Rate
6.5
Pages/Visit
8:52
Avg. Duration

karbonhq.com receives approximately 690.1K monthly visitors and ranks #62,880 globally. The website has a bounce rate of 30% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 8:52 on the site.

The majority of karbonhq.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is karbonhq.com?
karbonhq.com is a website that you can visit at https://karbonhq.com. Use TechList.ai to discover the technologies, analytics, and company information about karbonhq.com.
How much does karbonhq.com cost?
You can view karbonhq.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does karbonhq.com use?
karbonhq.com uses 18 technologies including Wistia, HSTS, and 12 more. View the full tech stack analysis above.
How do I contact karbonhq.com?
You can contact karbonhq.com via email at [email protected] or through their contact page.
What are karbonhq.com's social media accounts?
karbonhq.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is karbonhq.com hiring?
Check karbonhq.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is karbonhq.com?
karbonhq.com receives approximately 690.1K monthly visitors and ranks #62,880 globally.

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This page provides publicly available information about karbonhq.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit karbonhq.com directly at https://karbonhq.com.