katerra.com
Get leads like Katerra — and thousands more
Build targeted lists by tech stack, traffic, and more
The $1.6B Bet That Built Nothing
Katerra's tech-driven construction gamble that ended in a $1.6B write-off
Katerra wasn't just a construction company—it was a $1.6B algorithm trying to solve a 10,000-year-old industry. They promised to build faster, cheaper, and smarter. Instead, they became a masterclass in tech hubris meeting concrete reality.
"They tried to code their way through a supply chain crisis and ended up debugging bankruptcy."
The Vertical Integration Dream
Katerra's vision was seductive: own everything from lumber mills to window factories to design software. They believed vertical integration would eliminate the chaos of traditional construction. At their peak, they operated 7 factories across the US, promising 30% cost savings through factory precision. The reality? Each added layer of integration added complexity, not efficiency.
The Growth Trap
With SoftBank's Vision Fund writing massive checks, Katerra scaled from 300 to 1,500 employees in 18 months. They targeted 20,000 units annually by 2022. But hypergrowth in construction is a death sentence—each new project added 6-9 months of operational drag. The $607M revenue masked a cash-burn rate that required $100M+ quarterly injections.
The tech stack reveals their ambition: WordPress for marketing, jQuery/Bootstrap for their platform, Cloudflare for scale. But a website with 308 monthly visits (and a mysterious top keyword '19212809') suggests their digital presence was an afterthought to their physical ambitions. They were building factories, not funnels.
- Failed to account for regional permitting complexities that tech can't solve
- Software-first culture alienated traditional construction talent
- Vertical integration created debt-heavy fixed costs before revenue materialized
- COVID-19 exposed their just-in-time supply chain vulnerabilities
The $1.6B Lesson
Construction isn't a software problem—it's a coordination problem. Katerra's failure didn't prove tech can't transform construction; it proved you need builders who understand code, not coders who think they can build.
What tech stack does Katerra use?
How much traffic does Katerra get?
Traffic & Engagement
What keywords does Katerra rank for?
1 keywordsWhat is Katerra's revenue?
Who works at Katerra?
Loading leads...
What do customers think of Katerra?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Katerra
What is Katerra's Revenue?
How fast is Katerra growing?
What technologies does Katerra use?
Who are Katerra's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export katerra.com Data
Download the complete tech stack, analytics, leads, and company data for katerra.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About katerra.com
Company Overview
Technology Stack
katerra.com uses 7 technologies across their website including PHP, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Web Standards
RSS
CSS Frameworks
Bootstrap
JavaScript Libraries
core-js, jQuery
Traffic & Audience
katerra.com receives approximately 308 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
Frequently Asked Questions
What is katerra.com?
What technologies does katerra.com use?
How popular is katerra.com?
Related Searches
This page provides publicly available information about katerra.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit katerra.com directly at https://katerra.com.