kaydonbearings.com
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Kaydon Bearings: The $57M Industrial Titan Hiding in Plain Sight
How a legacy bearing manufacturer dominates niche engineering markets with quiet precision
In the shadow of industrial giants, Kaydon Bearings operates with surgical precision. With just 210 employees generating $56.8M in revenue, they've mastered the art of dominating hyper-specialized bearing markets that most tech investors can't even pronounce.
"They don't chase volume—they engineer precision for customers who can't afford to fail."
The Industrial Intelligence Play
Kaydon's model reveals a masterclass in industrial B2B: 210 employees generate $270K+ in revenue per head—exceptional for heavy manufacturing. Their traffic metrics (5K monthly visits) seem modest until you realize they're targeting engineers and procurement specialists who buy in bulk and stay for decades. This isn't mass-market; it's precision-market.
The SEO Ghost Strategy
Their top keyword—'streat gear tooth geometry for slew bearings'—gets just 140 monthly searches. Yet this specificity is their armor. Competitors chase 'bearings' (100K+ searches), drowning in noise. Kaydon owns the micro-queries: 'hja030cp0 alternative kaydon reali slim' (70 searches) and 'kaydon uae supplier' (100 searches). They're not winning on volume; they're winning on intent.
The data reveals a fascinating disconnect: their social profiles point to SKF Group's channels, suggesting either a strategic partnership or brand evolution. With 37% direct traffic, they've built a moat of repeat customers who navigate straight to kaydonbearings.com—no search required. That's industrial loyalty you can't buy with ads.
- Revenue per employee: $270K+ (top-tier for industrial manufacturing)
- Direct traffic dominates (37%)—a sign of deep customer relationships
- Micro-keyword strategy: 140 monthly searches vs. 100K+ for generic terms
- Tech stack: jQuery + Google Analytics + GTM—lean but effective
- Global reach: Top countries show undefined data—possibly a data tracking gap or global distribution complexity
The Quiet Industrial Giant
Kaydon doesn't need millions of visitors—just the right few thousand who know exactly what they need and will pay premium for precision engineering that won't fail.
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Meta Tags
Thin section bearings, slewing ring bearings, bearing remanufacturing | Kaydon Bearings
Kaydon Bearings manufactures slewing ring bearings and thin section bearings, and provides custom engineering and design assistance for any bearing application. Use our online catalogs to choose standard or custom bearings for your design application.
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About kaydonbearings.com
Kaydon Bearings manufactures slewing ring bearings and thin section bearings, and provides custom engineering and design assistance for any bearing application. Use our online catalogs to choose standard or custom bearings for your design application.
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kaydonbearings.com uses 4 technologies across their website including PHP, Google Tag Manager, Google Analytics, jQuery.
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PHP
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Google Tag Manager, Google Analytics
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jQuery
Traffic & Audience
kaydonbearings.com receives approximately 5.2K monthly visitors and ranks #3,347,684 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:57 on the site.
The majority of kaydonbearings.com's traffic comes from undefined, undefined, .
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