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The Seattle Print Powerhouse You've Never Heard Of
87 employees, $15M revenue, and a digital presence that defies the odds
In an industry dominated by giants and disrupted by digital, Kaye Smith has carved out a $15M empire with a website that gets just 1,150 visits a month. This isn't a failure—it's a masterclass in B2B stealth mode.
"They're not selling online—they're selling relationships. The website is just a business card."
The Anti-Digital Paradox
Here's the counterintuitive genius: Kaye Smith operates in the printing industry yet runs a minimal digital footprint. With only 33% organic search traffic and 42% direct, they've proven that in B2B printing, relationships trump SEO. Their top keyword is literally their own domain—'kayesmith.com' gets 10 searches monthly. This isn't a website; it's a destination for known customers.
The Revenue-to-Traffic Ratio
Let's do the math: $15M revenue ÷ 1,150 monthly visits = $13,043 per visitor. While tech startups chase CAC, Kaye Smith's visitors are already sold. Their real sales engine isn't their website—it's Alex Smith (CEO), Mike Hatfield (VP Sales), and their senior account directors. This is a people business masquerading as a tech-enabled service.
The tech stack tells the story too: Tailwind CSS and Cloudflare. No complex CMS, no e-commerce platform, no analytics bloat. Just a lean, fast site that serves as a digital handshake. In an industry where everyone else is building complex online printers, Kaye Smith kept it simple and focused on what matters: enterprise accounts and recurring relationships.
- 87 employees generating $15M = ~$172K per employee—exceptional for printing
- 42% direct traffic shows powerful brand recall and repeat business
- Seattle-focused with 'kaye website seattle' as a top keyword (170 monthly searches)
- Tech minimalism: 2 technologies vs. competitors' 20+
The Silent Giant Strategy
Kaye Smith proves you don't need 10M website visitors when you have 87 employees who can close million-dollar accounts. Their 'weak' digital presence is actually their moat—competitors can't replicate relationships with code.
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DNS resolution error | kayesmith.com | Cloudflare
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About kayesmith.com
Company Overview
Technology Stack
kayesmith.com uses 2 technologies across their website including Cloudflare, Tailwind CSS.
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
kayesmith.com receives approximately 1.1K monthly visitors and ranks #11,824,294 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:49 on the site.
The majority of kayesmith.com's traffic comes from .
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