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kayudesign.com
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kayudesign.com

18 technologies
VerifiedGrowingVisit2.9K/mo$262M82018 Tech3 Leads
Deep Dive

The $260M Artisanal Paradox

How Kayu scales handcrafted luxury in a digital-first world

In a world obsessed with mass production, Kayu is building a $261.7M empire on the promise of imperfection. Their secret? Scaling the unscalable: the human touch.

$261.7M
Annual Revenue
820
Employees
2,906
Monthly Visits
48%
Direct Traffic

"They've turned 'low-traffic, high-conversion' into a high-art business model."

The Traffic Paradox

With only 2,906 monthly visits, Kayu's traffic is microscopic for a $260M company. Yet, 48% of it is direct—proving their brand equity is so strong, customers bypass search engines entirely. This isn't an SEO failure; it's a brand victory. They've built a cult where the URL is the destination.

The Artisanal Scaling Engine

820 employees for a niche lifestyle brand is a massive operational footprint. This isn't a small workshop; it's a distributed artisan empire. Kayu's supply chain isn't optimized for speed, but for authenticity. Each piece carries the weight of manual labor, turning a bag into a story—and a commodity into a legacy.

Their keyword strategy reveals their niche dominance. While competitors fight for broad terms, Kayu owns 'woven raffia clutch' (340 monthly searches). They're not playing the volume game; they're capturing high-intent buyers at the moment of desire. It's surgical precision over shotgun blasts.

  • Dominates 'kayu' (3,940 monthly searches) with 100% brand recall
  • Direct traffic (48%) exceeds organic (21%)—a rare feat for e-commerce
  • Uses Shopify but layers on Zendesk and Cloudflare for enterprise-grade reliability
  • Social presence is active but secondary; the website is the hero
Doesn't chase viral traffic or broad keyword stuffing
Builds a loyal, direct-traffic community
Avoids discount-driven marketing (no sale banners in sight)
Commands premium pricing through storytelling
Rejects mass-production shortcuts for natural materials
Scales craftsmanship without diluting quality

The Future is Slow, Deliberate, and Human

Kayu proves that in a digital age, the most valuable asset is a tangible story. They're not selling products; they're selling provenance—and $260M in revenue confirms the market is listening.

What tech stack does Kayudesign use?

29 detected
Cloud & Hosting1
Email Marketing1
Customer Support1
E-commerce & Payments1
Web Standards2
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics11
G
Google Analytics
F
Facebook Pixel
S
Snapchat Pixel
F
Facebook Pixel
G
Google Tag Manager
T
TikTok Pixel
G
Google Analytics
P
Pinterest
F
Facebook
A
Analytics Service
S
Snapchat

How much traffic does Kayudesign get?

Traffic & Engagement

2.9K
Monthly Visits
2.0
Pages/Visit
0:31
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-4%
3.0K
Oct 2025
Oct
1.6K
Nov 2025
Nov
2.9K
Dec 2025
Dec

Traffic Sources

Search
21%
Direct
48%
Social
24%
Referrals
6%
Email
0%
Paid
1%

Where is Kayudesign's audience located?

🌍100.0%

What keywords does Kayudesign rank for?

5 keywords
1kayu3.9K vol$0.66
2kayu design160 vol
3kayu bags240 vol
4kayu>com240 vol
5woven raffia clutch340 vol

How is Kayudesign's SEO?

Meta Tags

title76 chars

Handcrafted fashion & home accessories made out of natural materials. – Kayu

description173 chars

Handcrafted clutches, bags, and home accessories. KAYU, meaning "wood" in Malay, is an ode to our commitment to using natural materials like straw, wood and shell.

og:title

Handcrafted fashion & home accessories made out of natural materials.

languageEN

Schema Types

OrganizationWebSite

Who works at Kayudesign?

Loading leads...

What do customers think of Kayudesign?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Kayudesign

What is Kayudesign's Revenue?
Kayudesign generates approximately $262M in annual revenue. With 820 employees, that's $319,200 per employee.
What does Kayudesign do?
Handcrafted clutches, bags, and home accessories. KAYU, meaning "wood" in Malay, is an ode to our commitment to using natural materials like straw, wood and shell.
How fast is Kayudesign growing?
Kayudesign employee count has changed by 5% year over year.
What technologies does Kayudesign use?
Kayudesign uses 18 technologies across their website including Security, Cloud & Hosting, Email Marketing. Key technologies include hCaptcha, HSTS, Cloudflare, Mailchimp.
Who are Kayudesign's competitors?
Kayudesign's main competitors include Carbon38, LE TOTE, Levi Strauss and Co, CHARLY USA, Smokers Choice. These companies operate in similar markets and compete for the same customer base.

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What are Kayudesign's key pages?

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About kayudesign.com

Handcrafted clutches, bags, and home accessories. KAYU, meaning "wood" in Malay, is an ode to our commitment to using natural materials like straw, wood and shell.

Company Overview

kayudesign.com
Website
lifestyle
Industry
#5,408,934
Global Rank
2.9K
Monthly Visitors
18
Technologies
3+
Employees

kayudesign.com Key Pages

kayudesign.com Social Media

Contact kayudesign.com

Technology Stack

kayudesign.com uses 18 technologies across their website including hCaptcha, HSTS, Cloudflare, Mailchimp, and more.

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Cloudflare

Email Marketing

Mailchimp

Advertising

Snapchat Pixel, Facebook Pixel

Customer Support

Zendesk

E-commerce & Payments

Shopify

Traffic & Audience

2.9K
Monthly Visits
37%
Bounce Rate
2.0
Pages/Visit
0:31
Avg. Duration

kayudesign.com receives approximately 2.9K monthly visitors and ranks #5,408,934 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:31 on the site.

The majority of kayudesign.com's traffic comes from .

Frequently Asked Questions

What is kayudesign.com?
Handcrafted clutches, bags, and home accessories. KAYU, meaning "wood" in Malay, is an ode to our commitment to using natural materials like straw, wood and shell.
What technologies does kayudesign.com use?
kayudesign.com uses 18 technologies including hCaptcha, HSTS, reCAPTCHA, Cloudflare, and 12 more. View the full tech stack analysis above.
How do I contact kayudesign.com?
You can contact kayudesign.com via email at [email protected] or through their contact page.
What are kayudesign.com's social media accounts?
kayudesign.com is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is kayudesign.com?
kayudesign.com receives approximately 2.9K monthly visitors and ranks #5,408,934 globally. Traffic is growing by 82.2% month-over-month.

Related Searches

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This page provides publicly available information about kayudesign.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kayudesign.com directly at https://kayudesign.com.