In an industry obsessed with scale, KBA proves that size is a strategy, not a goal. With 138 employees and $13.8M in revenue, they've built a construction management empire by staying intentionally small enough to care, yet big enough to conquer the Northwest's most complex projects.

"They don't chase traffic—they chase trust. With half their visitors coming directly, KBA has built a brand that clients type into their browsers by habit, not by search."

The tech stack reveals their priorities. They're not building flashy digital experiences—they're building reliable operations. Bootstrap for structure, React for interactive elements, Zendesk for client support. It's a pragmatic, no-nonsense stack that prioritizes functionality over flash. They're using Google Analytics to track what matters (client behavior, not viral traffic) and Sentry for error monitoring—because in construction management, downtime isn't an option.

• Dominant direct traffic (50%) indicates a referral-based business model
• Top search term is their own brand name (8,450 monthly searches)
• Minimal organic footprint (27% of traffic) suggests they don't need to compete for leads online
• Tech stack prioritizes reliability over innovation (Bootstrap, React, Zendesk)
• Key leadership includes Julie Campbell (CFO) and multiple construction managers—indicating operational excellence over marketing spend