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KCCI: The Des Moines Monopoly
How a local TV station commands 4.6M monthly visits through weather obsession
In an era where local news is dying, KCCI isn't just surviving—it's dominating. With 4.6M monthly visits and 63% direct traffic, this Des Moines station has built an unbreakable moat around Iowa's weather anxiety.
"They don't compete with Google for search—they own the destination."
The Weather Moat
KCCI's genius is in the numbers: 'des moines weather' searches hit 72,260 monthly volume, while 'kcci weather' captures 6,010. They've successfully branded themselves as THE weather authority, converting generic search intent into branded loyalty. That 27% organic traffic is just the tip—they own the relationship once users arrive.
Direct Traffic Dominance
63% direct traffic is unheard-of in media. This isn't SEO luck—it's habit formation. Iowans don't Google 'news'; they type 'kcci.com' reflexively. When you own the morning routine of an entire state's capital, you don't need algorithms. You become the algorithm.
The tech stack reveals their minimalist philosophy: HSTS is their only detected technology. While competitors layer on analytics, paywalls, and complex CMS systems, KCCI strips away friction. This is a media company that understands their product isn't news—it's trust, delivered with brutal efficiency.
- Commanding 98.2% traffic from their core market (presumably Iowa/Des Moines region)
- Weather content as the primary traffic driver and retention tool
- Brand recognition so strong it eclipses generic search terms
- Lean 128-person team generating $205K revenue per employee
The Local News Blueprint
KCCI proves that in media, depth beats breadth. They don't try to be everything to everyone—just the indispensable utility for their specific geography. For founders: sometimes the most powerful growth strategy is to own a small pond completely rather than swim in the ocean.
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About kcci.com
Company Overview
Technology Stack
kcci.com uses 1 technologies across their website including HSTS.
Security
HSTS
Traffic & Audience
kcci.com receives approximately 4.7M monthly visitors and ranks #16,148 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:38 on the site.
The majority of kcci.com's traffic comes from undefined, undefined, .
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