keecohome.com
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The $35M Ghost in the Machine
How Keeco Home built a massive B2B operation with zero digital footprint
Keeco Home is a $35M company with 753 employees that sells home goods online. But if you search for them, you find nothing. No traffic, no reviews, no digital trail—just a WordPress site powered by WooCommerce and a secret B2B engine humming quietly in the background.
"This isn't a DTC failure—it's a deliberate B2B fortress that happens to have a website."
The Invisible B2B Behemoth
Keeco Home's 753 employees and $35M revenue tell a story of wholesale operations, not direct-to-consumer. The VP of Window Division and Plant Manager suggest manufacturing and distribution at scale. Their digital presence isn't for customers—it's a digital business card for wholesale partners. Zero traffic isn't a bug; it's a feature when your sales happen through contracts, not clicks.
The WooCommerce Paradox
They're running WordPress with WooCommerce—the classic DTC stack—but treating it like a B2B portal. The single keyword 'keeco' (100 monthly searches) is likely brand-driven, from partners or employees. This is a company that built a $35M business without SEO, without content marketing, and without a digital funnel. Their secret? They probably sell through Amazon, Wayfair, or big-box retailers, not their own site.
The executive team reveals the real story: Ellen Michels (Controller), Thomas Perrino (Window Division), Tim Jordan (Plant Manager), Adam Kittelson (Compliance), Brian Waddell (Ecommerce Manager). This is a manufacturing and distribution company with a digital storefront bolted on as an afterthought. The Ecommerce Manager title is telling—they likely manage marketplace listings, not organic traffic.
- Revenue-per-employee: ~$46,500—suggests low-margin, high-volume goods
- No backlinks, no keywords, no global rank: Complete digital invisibility
- Tech stack: WordPress + WooCommerce + jQuery + Bootstrap—legacy stack, not built for scale
- 753 employees for $35M: Heavy operational footprint, likely manufacturing
The Anti-DTC Playbook
Keeco Home proves you don't need digital presence to build a $35M company—just the right wholesale relationships and operational muscle.
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About keecohome.com
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Technology Stack
keecohome.com uses 8 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Web Standards
RSS
CSS Frameworks
Bootstrap, Tailwind CSS
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keecohome.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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