In a world obsessed with disruption, Keeler proves that endurance is the ultimate competitive advantage. Operating for over a century from the UK, they aren't just selling ophthalmic equipment; they are selling trust to a hyper-specialized audience that values precision over hype.

"Keeler doesn't need millions of visitors; they need the right 11,000. Their traffic isn't vanity—it's high-intent revenue."

The technology stack tells a story of a company modernizing slowly but surely. They leverage jQuery and Bootstrap—stable, reliable technologies for an industrial site—while integrating modern analytics and Tailwind CSS for frontend polish. It’s a pragmatic stack: functional over flashy, prioritizing stability for their B2B clients who need catalog access more than they need flashy animations.

• Manufactured in the UK: A key differentiator for quality assurance in medical devices.
• Clinical Education Focus: Led by Head of Clinical Education Nicola Bennett, turning content into a product.
• High-Intent Traffic: 59% of traffic comes from organic search, indicating strong brand recall and clinical necessity.