In an industry dominated by national franchises, KeepMeHome proves that deep local roots and a family-owned ethos can be a formidable competitive moat. This isn't a venture-backed growth story; it's a deliberate, service-first model that captures a loyal slice of the Connecticut market.

"Their 42% direct traffic rate is the ultimate metric of trust—patients and families aren't finding them by accident; they're typing the URL directly."

Founded in 2000, KeepMeHome has operated for over two decades without outside funding. The leadership team, including Laurie Gilligan (Director of Clinical Services), represents the clinical expertise at the core of their service. They aren't selling a software platform; they're selling the peace of mind that comes from licensed, local nurses.

• **Family-Owned Moat:** Operates without the friction of corporate bureaucracy, allowing for flexible, personalized care plans.
• **Clinical Authority:** Leadership includes licensed practical nurses and visiting nurses, not just administrators.
• **Asset-Light Growth:** $7.5M revenue with only 33 employees suggests high operational efficiency and low overhead.