kela.fi
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Kela: Finland's Digital Welfare State
How 5M monthly visits to kela.fi power Scandinavia's social safety net
Kela isn't just a government agency—it's a $300M digital welfare infrastructure serving 5 million monthly visitors. While most government portals feel like digital bureaucracy, kela.fi is the operating system for Finnish life itself.
"When 54% of traffic comes directly to kela.fi, you know you've built a habit, not just a website."
The Finnish Digital Compact
Kela's dominance in direct traffic reveals a profound truth: when government services work seamlessly, citizens don't search alternatives—they bookmark you. The 42% organic search traffic isn't acquisition; it's discovery by new residents and life-stage changers. This is infrastructure-as-a-service at national scale.
Search Monopoly Strategy
The keyword data tells the story: 'kela' (144K searches) and 'omakela' (81K searches) own the mental model. They're not competing for 'social services Finland'—they ARE the category. When your brand becomes the verb for an entire government function, you've achieved what most startups dream of.
Kela's tech stack—Next.js, Tailwind, Vite—reveals a modern, product-led approach. But the 1.6/5 Trustpilot rating from 42 reviews exposes the brutal reality of public sector UX: when you're the only option, user feedback becomes a pressure valve, not a growth lever. This is the paradox of monopoly services.
- 5M monthly visits make this Finland's most-used digital service
- Omakela personalization drives 81K monthly searches
- Next.js + Tailwind stack shows modern engineering priorities
- 1.6 Trustpilot: The cost of being the only game in town
The Ultimate Product Moat
Kela proves that when you solve a universal need at scale, distribution becomes irrelevant. Their 54% direct traffic isn't a metric—it's a fortress.
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Open Graph Image
https://www.kela.fi/documents/20124/0/Kela_default.png/ee81aaf6-155d-0535-2591-94255189329f?t=1670506354014
Meta Tags
Henkilöasiakkaat | Kela
Kansaneläkelaitos, Kela, hoitaa Suomessa asuvien sosiaaliturvaa eri elämäntilanteissa.
Henkilöasiakkaat
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Kela
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Reviews (2)
Hate giving even 1 star
Hate giving even 1 star. I was off a month with Cervical Spondylosis. Filled the relevant forms with supporting documents to try and get salary missed out on & Nothing! Total waste of time & effort. Criminals!
Im self employed without YLE so they…
Im self employed without YLE so they based my parental allowance on zero income, but at the same time they wont base that same income on zero if applying for any kind of social assistance .. the irony is painful
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About kela.fi
Kansaneläkelaitos, Kela, hoitaa Suomessa asuvien sosiaaliturvaa eri elämäntilanteissa.
Company Overview
kela.fi Social Media
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Technology Stack
kela.fi uses 6 technologies across their website including HSTS, Ghost, Vite, and more.
Security
HSTS
CMS
Ghost
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Next.js
Traffic & Audience
kela.fi receives approximately 5.0M monthly visitors and ranks #7,921 globally. The website has a bounce rate of 18% with visitors viewing an average of 7.4 pages per visit. Users spend an average of 4:39 on the site.
The majority of kela.fi's traffic comes from undefined, undefined, .
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This page provides publicly available information about kela.fi. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kela.fi directly at https://kela.fi.