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kele.com
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kele.com

21 technologies
VerifiedGrowingVisit164.8K/mo$78M20621 Tech
Deep Dive

Kele: The Unsung Titan of Building Automation

A $78M powerhouse with 3M+ parts that outpaces giants in a fragmented market

In a world obsessed with SaaS scalability, Kele.com quietly dominates the unsexy but critical infrastructure of building automation—supplying 3 million+ components that keep skyscrapers breathing. While tech founders chase AI unicorns, this 206-person team generates $78.2M annually by mastering the logistics of nuts-and-bolts building tech.

$78.2M
annual revenue
3M+
BAS parts in stock
57%
organic traffic dominance
206
employees driving $380K revenue/employee

"Kele proves that in B2B hardware, depth beats breadth—owning the long tail of building automation parts no one else wants to stock."

The Niche Monopoly Play

Kele isn't competing with Amazon or Grainger. They're solving the specific nightmare of HVAC technicians hunting for that one CO2 sensor with offset (890 monthly searches) or a GQD136.1P controller. Their keyword strategy reveals a masterclass in long-tail SEO: 57% of traffic comes from organic searches for hyper-specific part numbers, not brand terms. This is defensible territory—too small for giants, too technical for generalists.

The Data-Driven Logistics Engine

Same-day shipping on 3 million+ parts isn't luck—it's algorithmic precision. With 2-day delivery to most of the US, Kele's supply chain is their moat. The 38% direct traffic share (63K monthly direct visitors) signals massive customer loyalty and repeat business. These aren't one-time buyers; they're facilities managers and contractors who've integrated Kele into their workflow. The 2-day delivery promise isn't a marketing gimmick—it's the operational backbone that keeps the lights on in hospitals, offices, and factories nationwide.

The tech stack tells a pragmatic story: jQuery and Bootstrap for reliability, Tailwind CSS for modern UI, and Google Tag Manager for measurement. They're not chasing bleeding-edge frameworks—they're optimizing for speed and stability. LogRocket integration suggests they obsess over user experience friction, while LinkedIn Insight Tag reveals sophisticated B2B targeting. This isn't a startup experimenting; it's a mature operation fine-tuning conversion.

  • CEO Danny Lyons leads a 206-person team generating $380K revenue per employee—exceptional efficiency for hardware/logistics
  • Top keywords reveal technical depth: 'CO2 sensor with offset' and '99029 kele oxygen' show they own specialist queries
  • 76.7% of traffic from undefined regions suggests either international expansion or tracking limitations—either way, they're scaling beyond US borders
  • No Trustpilot presence is telling: they don't need public reviews because their business is built on institutional contracts, not consumer sentiment
No venture funding or external capital
Profitable $78M revenue with no dilution
No public reviews or social proof
38% direct traffic = unbreakable customer relationships
Limited brand awareness beyond industry insiders
Same-day shipping on 3M+ parts = operational moat

The Quiet Giant Strategy

Kele's playbook: Own the unsexy, solve the specific, deliver the impossible. In a world of platform plays, they're building an empire on part numbers and logistics.

What tech stack does Kele use?

29 detected
Programming Languages1
Privacy & Consent1
E-commerce & Payments1
Analytics & Marketing2
Web Standards1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics8
F
Facebook Pixel
G
Google Tag Manager
L
LinkedIn Insight Tag
R
Reddit Pixel
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn
R
Reddit

How much traffic does Kele get?

Traffic & Engagement

164.8K
Monthly Visits
3.2
Pages/Visit
3:20
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend+14%
144.7K
Oct 2025
Oct
147.6K
Nov 2025
Nov
164.8K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
38%
Social
1%
Referrals
3%
Email
0%
Paid
1%

Where is Kele's audience located?

🌍76.7%
🌍3.1%
🌍3.0%
🌍1.8%
🌍1.4%

What keywords does Kele rank for?

5 keywords
1kele3.3K vol$5.22
2kele inc800 vol$5.61
3gqd136.1p890 vol
4co2 sensor with offset780 vol
599029 kele oxygen700 vol

How is Kele's SEO?

Open Graph Image

OG Image preview
og:image

//www.kele.com/content/wp-content/uploads/2020/10/[email protected]

Meta Tags

title69 chars

kele.com - Building Automation Products & Solutions: BAS Parts | Kele

description157 chars

A single-source building automation products supplier offering 3 million+ BAS parts. In-stock BAS components ship same-day, 2-Day Delivery to most of the US.

og:title

Kele, Inc.

og:description

Kele is a single source supplier with a huge inventory for all your building automation requirements.

languageEN-US

H1 Tags

h1quote
h1chat
h1Welcome to Kele - Empowering People, Delivering Solutions

Schema Types

Unknown

Who works at Kele?

Loading leads...

What do customers think of Kele?

kele.com

kele.com

0.0
0 reviews

Categories

Construction Machine Dealer#undefinedWarehouse#undefinedLogistics Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Kele

What is Kele's Revenue?
Kele generates approximately $78M in annual revenue. With 206 employees, that's $379,475 per employee.
What does Kele do?
A single-source building automation products supplier offering 3 million+ BAS parts. In-stock BAS components ship same-day, 2-Day Delivery to most of the US.
How fast is Kele growing?
Kele employee count has changed by 7% year over year.
What technologies does Kele use?
Kele uses 21 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, Ghost, WordPress.
Who are Kele's competitors?
Kele's main competitors include Bertelkamp Automation, Centro, Volunteer Welding Supply, Premier System Integrators, Bluff City Electronics. These companies operate in similar markets and compete for the same customer base.
What do customers think of Kele?
Kele has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Kele's key pages?

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About kele.com

A single-source building automation products supplier offering 3 million+ BAS parts. In-stock BAS components ship same-day, 2-Day Delivery to most of the US.

Company Overview

kele.com
Website
computers_electronics_and_technology
Industry
#225,696
Global Rank
164.8K
Monthly Visitors
21
Technologies

Technology Stack

kele.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, Ghost, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

Ghost, WordPress

Privacy & Consent

CookieYes

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel

CRM

Salesforce

Traffic & Audience

164.8K
Monthly Visits
35%
Bounce Rate
3.2
Pages/Visit
3:20
Avg. Duration

kele.com receives approximately 164.8K monthly visitors and ranks #225,696 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 3:20 on the site.

The majority of kele.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is kele.com?
A single-source building automation products supplier offering 3 million+ BAS parts. In-stock BAS components ship same-day, 2-Day Delivery to most of the US.
What technologies does kele.com use?
kele.com uses 21 technologies including Font Awesome, Google Fonts, PHP, and 15 more. View the full tech stack analysis above.
How do I contact kele.com?
You can contact kele.com via email at [email protected] or through their contact page.
What are kele.com's social media accounts?
kele.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is kele.com?
kele.com receives approximately 164.8K monthly visitors and ranks #225,696 globally. Traffic is growing by 11.7% month-over-month.

Related Searches

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This page provides publicly available information about kele.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kele.com directly at https://kele.com.