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The 97-Year-Old Startup in Iowa
How a legacy agribusiness quietly dominates $310M in revenue without Silicon Valley hype
In 1927, while Henry Ford was revolutionizing assembly lines, a family in Muscatine, Iowa, was building an empire on corn. Today, KENT WORLDWIDE operates with the quiet confidence of a company that doesn't need to shout to be heard.
"They don't chase trends—they process them. While startups burn cash on brand awareness, KENT owns their audience through pure operational gravity."
The Invisible Empire
KENT's digital footprint is deceptively small. With only 9,189 monthly visits and a global rank of #2.4M, the data screams 'irrelevant.' But this is a classic misread. Their 58% direct traffic and 27% organic search reveal a B2B and industrial client base that doesn't rely on Google. They aren't playing the VC game—they're playing the long game.
The Ag-Based Moat
While tech companies pivot quarterly, KENT has spent nearly a century building around a single vertical: ag-based ingredients. This isn't a lack of innovation; it's a strategic fortress. Their revenue isn't from volatile ad spend or fickle consumer apps—it's from food, feed, and industrial products that literally feed the world. The $310M figure isn't a valuation; it's tangible output.
Their tech stack—Tailwind CSS, Bootstrap, PWA—shows a pragmatic approach. They're not building bleeding-edge frameworks; they're building functional, resilient digital tools for a business that predates the internet. The presence of reCAPTCHA and HSTS isn't a flex; it's a sign of a company that takes operational security seriously, even on a site with minimal traffic.
- Family-owned since 1927: No quarterly earnings pressure, just generational stewardship
- Ag-based ingredients as core IP: A moat that can't be disrupted by a SaaS startup
- 617 employees generating $310M: That's ~$502K revenue per employee—exceptional efficiency
- Direct traffic dominance: Proof of a loyal, industrial client base that types 'kentww.com' directly
The Ultimate Anti-Hype Playbook
KENT proves that in a world obsessed with growth metrics, the deepest moats are built on time, not technology.
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KENT WORLDWIDE™
Founded in 1927, KENT WORLDWIDE is a family-owned company built around ag-based ingredients and consumer brands. Headquartered in Muscatine, Iowa.
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About kentww.com
Founded in 1927, KENT WORLDWIDE is a family-owned company built around ag-based ingredients and consumer brands. Headquartered in Muscatine, Iowa.
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Technology Stack
kentww.com uses 9 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Google Analytics, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Analytics & Marketing
Google Analytics
Web Standards
Open Graph, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
kentww.com receives approximately 9.2K monthly visitors and ranks #2,401,689 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:32 on the site.
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