kerb.works
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Kerb: The $5M Parking Play
How a niche parking app is carving out a $5M revenue stream in a fragmented market
Kerb isn't trying to build the next Uber for parking—it's quietly building a high-margin, asset-light business in a sector most tech giants ignore. With 44 employees and $5.1M in revenue, they're proving that the future of parking isn't about replacing garages, but unlocking the ones already sitting empty.
"They're not fighting for parking spots—they're creating a marketplace for the ones that already exist but are invisible."
The Invisible Inventory Problem
Kerb's core insight is that parking spaces are the world's most underutilized real estate. While competitors focus on real-time availability in dense urban centers, Kerb taps into a fragmented network of private lots—from office buildings after hours to residential driveways sitting empty. Their 44-person team operates like a lean B2B2C platform, connecting supply (lot owners) with demand (drivers) without owning a single square foot of asphalt.
The SEO Moat
Kerb's traffic tells a story of intentional, long-tail strategy. With 58% organic traffic, they rank for hyper-specific queries like 'south brisbane car park open air' (390 monthly searches) and 'how much parking seven neo' (160 searches). This isn't accidental—it's a deliberate play for high-intent, low-competition keywords that convert better than generic 'parking app' searches. The brand itself commands 13,940 monthly searches for 'kerb,' indicating strong brand recall in their core markets.
The tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for speed, PWA for cross-platform reach, and Google Analytics for data-driven iteration. They're not building bleeding-edge tech—they're building reliable, scalable infrastructure that works on any device. The lack of structured data suggests they're prioritizing user experience over SEO theater, a bold choice for a company relying on organic search.
- Capital-light model: No physical assets, pure marketplace economics
- Long-tail SEO strategy: Targets high-intent, location-specific searches
- B2B2C focus: Bridges private lot owners with everyday drivers
- Global reach with local precision: 48% traffic from undefined markets suggests emerging market penetration
The Quiet Winner's Playbook
In a market obsessed with scale, Kerb proves that focused execution in overlooked verticals beats chasing unicorns
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Meta Tags
KERB
Kerb - Your Private Parking Space
Kerb - A brilliant new way to park - kerb.works
Looking for cheap parking in London, UK? KERB helps drivers of cars, bikes, boats, and helicopters find spaces and park
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About kerb.works
Kerb - Your Private Parking Space
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Technology Stack
kerb.works uses 16 technologies across their website including imgix, Google Maps, Adobe Fonts, Google Fonts, and more.
Media
imgix
Maps
Google Maps
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Adobe Fonts, Google Fonts
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HSTS, reCAPTCHA
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Facebook Pixel
E-commerce & Payments
Stripe
Traffic & Audience
kerb.works receives approximately 9.0K monthly visitors and ranks #2,357,372 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:50 on the site.
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