9:41
keter.com
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keter.com

17 technologies
VerifiedVisit383.0K/mo$713M2.0K17 Tech
Deep Dive

Keter: The Unsexy $713M Empire Built on Plastic

How a 75-year-old company dominates outdoor living with 2M+ employees and zero hype.

While Silicon Valley chases AI unicorns, Keter quietly builds a $713M empire selling sheds and garden furniture. This isn't a startup—it's a 75-year-old legacy company that has cracked the code on durable, mass-market outdoor living.

$713M
Annual Revenue
2,029
Employees
382K
Monthly Visits
56%
Organic Traffic

"Keter proves that boring industries with high barriers to entry are where real wealth is built—not in chasing the latest tech trend."

The Mass-Market Playbook

With 2,029 employees and $713M in revenue, Keter operates at a scale most DTC brands dream of. Their secret? No hype, just distribution. 56% of traffic comes organically, suggesting strong brand recognition and SEO moats in the home & garden space. They're not spending millions on Instagram ads—they're winning search for terms like 'keter sheds' (1,950 monthly searches) and even Hebrew queries like 'כתר' (1,980 monthly searches).

The 75-Year Flywheel

Founded in 1948, Keter predates the internet by decades yet has adapted seamlessly. Their tech stack (jQuery, Bootstrap, Tailwind CSS) suggests pragmatic engineering—building for reliability over flash. The company spans multiple CEOs across regions (Alejandro Pena, Sami Sagol, Udi Sagi), indicating a decentralized, global operation that moves faster than most legacy conglomerates.

What's most impressive is their Trustpilot rating: 4.4/5 from 5,642 reviews. For a company selling bulky outdoor products that require shipping and assembly, this is exceptional. It suggests Keter has solved the logistics and quality issues that plague most outdoor furniture brands.

  • Dominates search with 136K+ backlinks and strong organic presence
  • Multi-CEO structure indicates sophisticated global operations
  • PWA implementation shows commitment to mobile commerce
  • Hebrew keyword dominance reveals deep roots in Israeli market
No venture funding or hype cycles
Profitable, global operations
No viral social media presence
Strong brand recognition in search
Not chasing metaverse or Web3 trends
Proven 75-year business model

The Real Unicorn

While startups burn cash for growth, Keter generates $713M in revenue selling 'boring' plastic products. That's the real venture-scale opportunity.

What tech stack does Keter use?

28 detected
Security1
Cloud & Hosting1
Advertising1
E-commerce & Payments1
Web Standards1
Build Tools1
JavaScript Libraries2
Tracking & Analytics11
F
Facebook Pixel
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
G
Google APIs
G
Google Tag Manager
A
Amazon CloudFront
M
Microsoft Clarity
B
Bing
G
Google Analytics
G
Google AdSense

How much traffic does Keter get?

Traffic & Engagement

360.3K
Monthly Visits
-29.0%
3.9
Pages/Visit
6:58
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-15%
424.0K
Oct 2025
Oct
507.3K
Nov 2025
Nov
360.3K
Dec 2025
Dec

Rankings

#113,415
Global Rank
#24,151
United Kingdom Rank
Retail
Category

Backlinks & Authority

136.4K
Backlinks
4.6K
Ref. Domains
54
Authority Score
Low
Penalty Risk
Backlinks Trend-32%
199.6K
Jul 2025
Jul
142.5K
Aug 2025
Aug
126.1K
Sep 2025
Sep
123.7K
Oct 2025
Oct
124.6K
Nov 2025
Nov
136.4K
Dec 2025
Dec

Search Traffic

Organic
500.8K
Paid
8.4K

Top Organic Keywords

#1keter shed
18,100 vol8.0%
#1keter storage box
18,100 vol8.0%
#1keter
9,900 vol4.4%
#1keter sheds
8,100 vol3.6%
#1keter storage
8,100 vol3.6%

Where is Keter's audience located?

🇬🇧United Kingdom22.1%
🇮🇱Israel22.1%
🇩🇪Germany13.7%
🇺🇸United States13.1%
🇪🇸Spain11.7%

Device Distribution

Desktop24.5%
Mobile75.5%

What keywords does Keter rank for?

5 keywords
1keter16.7K vol$0.81
2כתר2.0K vol$0.63
3כתר פלסטיק1.4K vol$0.56
4ketter1.6K vol$0.42
5keter sheds1.9K vol$1.41

How is Keter's SEO?

Meta Tags

title57 chars

Keter - Sheds, Outdoor Storage, Garden Furniture and More

description153 chars

Welcome to Keter, the leading provider of high-quality outdoor storage solutions. From sheds and storage boxes through to garden furniture. Browse today!

languageEN-GB

H1 Tags

h1Outdoor Living & Storage Solutions

Schema Types

Organization

Who works at Keter?

Loading leads...

What do customers think of Keter?

Keter

Keter

4.4
5,642 reviews
✓ Claimed

Categories

Home Improvement Store#190Garden Furniture Shop#76Garden Building Supplier#53Flat Pack Assembly#4

Activity & Engagement

Reply Rate
99.62616822429906%
Avg. Reply Time
0.0 days
Claimed Date
11/15/2019

Contact Information

Address:
Keter UK Ltd, Beaumont Road Industrial Estate
Banbury, GB

Reviews (20)

Filter by rating:
nathan Mawhinney
1/20/2026
🇬🇧 United Kingdom1 reviewsInvitationApiVerified
Experience date: 1/20/2026
No hassle replacement parts

No hassle replacement parts We had damage to one of our bin sheds during high winds. raised case this morning and parts ordered today by Keter. nice to have a company which just makes the process easy.

Carol
1/20/2026
🇬🇧 United Kingdom7 reviewsInvitationApiVerified
Experience date: 1/20/2026
unlock your problem

Had a problem with locking system on door , communication from meter extremely fast and so helpful . Problem sorted out quickly . Replacement being sent out .

Company Response1/20/2026

Hi Carol, We're happy to hear that our communication was helpful and quick in resolving the locking system issue. We appreciate your positive feedback and are glad a replacement is being sent. Keter

Scott Silvester
1/20/2026
🇬🇧 United Kingdom3 reviewsInvitationApiVerified
Experience date: 1/20/2026
Damage to door of Keter jumbo 2020l…

Damage to door of Keter jumbo 2020l storage,on first contact they explained the process of replacement and made the application easy stating the requirements needed by them to action the replacement. Very quick and professional of which you would expect from this well known company.

Company Response1/20/2026

Dear Scott Silvester, We're happy to hear that the replacement process for your Keter jumbo storage was easy and quick. We appreciate your positive feedback regarding our professional service. Thank you. Keter

Mrs Whitney
1/19/2026
🇬🇧 United Kingdom12 reviewsInvitationApiVerified
Experience date: 1/19/2026
I had one of these storage boxes about…

I had one of these storage boxes about 7 years ago, and it’s still in perfect shape. Had more stuff to store outside so got another one.

Company Response1/20/2026

Dear Mrs Whitney, We're happy to hear that our storage box has served you well for so long! Thank you for your continued trust in our products; we appreciate your feedback. Keter

Richard Cole
1/19/2026
🇬🇧 United Kingdom32 reviewsInvitationApiVerified
Experience date: 6/25/2025
Excellent product would recommend

Excellent product would recommend

Company Response1/19/2026

Hi Richard Cole, We appreciate your recommendation and are happy you are pleased with the product. Thank you for the positive feedback. Keter

Frequently Asked Questions about Keter

What is Keter's Revenue?
Keter generates approximately $713M in annual revenue. With 2,029 employees, that's $351,400 per employee.
What does Keter do?
Welcome to Keter, the leading provider of high-quality outdoor storage solutions. From sheds and storage boxes through to garden furniture. Browse today!
How fast is Keter growing?
Keter has declined by 29.0% in the last 6 months according to traffic data. employee count has changed by 11% year over year.
How do people interact with Keter?
When visiting Keter, visitors view an average of 3.9 pages per visit, and spend around 6:58 on the site, and the bounce rate is 46.2%.
How do people find Keter?
500.8K (139%) find them through organic search. 8.4K (2%) come through paid advertising.
Who uses Keter?
Keter's top market is United Kingdom with 79.8K visitors (22.1%). Israel is 2nd with 79.8K (22.1%). Germany is 3rd with 49.3K (13.7%).
What technologies does Keter use?
Keter uses 17 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, reCAPTCHA, AWS CloudFront.
Who are Keter's competitors?
Keter's main competitors include Antique Candle Co., Wave Express, Janus Developmental Services, Cornerstone Inspection Services, Blueberry Hill. These companies operate in similar markets and compete for the same customer base.
What do customers think of Keter?
Keter has a Trustpilot score of 4.4 out of 5 (4 stars) based on 5,642 customer reviews.

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About keter.com

Welcome to Keter, the leading provider of high-quality outdoor storage solutions. From sheds and storage boxes through to garden furniture. Browse today!

Company Overview

keter.com
Website
home_and_garden
Industry
#117,842
Global Rank
383.0K
Monthly Visitors
17
Technologies

Contact keter.com

Technology Stack

keter.com uses 17 technologies across their website including Font Awesome, reCAPTCHA, AWS CloudFront, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Cloud & Hosting

AWS CloudFront

Advertising

Facebook Pixel

E-commerce & Payments

Klarna

Analytics & Marketing

Lucky Orange, Clarity, Google Tag Manager, Google Analytics

Traffic & Audience

383.0K
Monthly Visits
46%
Bounce Rate
3.0
Pages/Visit
1:36
Avg. Duration

keter.com receives approximately 383.0K monthly visitors and ranks #117,842 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:36 on the site.

The majority of keter.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is keter.com?
Welcome to Keter, the leading provider of high-quality outdoor storage solutions. From sheds and storage boxes through to garden furniture. Browse today!
What technologies does keter.com use?
keter.com uses 17 technologies including Font Awesome, reCAPTCHA, and 11 more. View the full tech stack analysis above.
How do I contact keter.com?
You can contact keter.com through their contact page.
What are keter.com's social media accounts?
keter.com is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is keter.com?
keter.com receives approximately 383.0K monthly visitors and ranks #117,842 globally. Traffic is declining by 11.3% month-over-month.

Related Searches

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This page provides publicly available information about keter.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit keter.com directly at https://keter.com.