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Keter: The Unsexy $713M Empire Built on Plastic
How a 75-year-old company dominates outdoor living with 2M+ employees and zero hype.
While Silicon Valley chases AI unicorns, Keter quietly builds a $713M empire selling sheds and garden furniture. This isn't a startup—it's a 75-year-old legacy company that has cracked the code on durable, mass-market outdoor living.
"Keter proves that boring industries with high barriers to entry are where real wealth is built—not in chasing the latest tech trend."
The Mass-Market Playbook
With 2,029 employees and $713M in revenue, Keter operates at a scale most DTC brands dream of. Their secret? No hype, just distribution. 56% of traffic comes organically, suggesting strong brand recognition and SEO moats in the home & garden space. They're not spending millions on Instagram ads—they're winning search for terms like 'keter sheds' (1,950 monthly searches) and even Hebrew queries like 'כתר' (1,980 monthly searches).
The 75-Year Flywheel
Founded in 1948, Keter predates the internet by decades yet has adapted seamlessly. Their tech stack (jQuery, Bootstrap, Tailwind CSS) suggests pragmatic engineering—building for reliability over flash. The company spans multiple CEOs across regions (Alejandro Pena, Sami Sagol, Udi Sagi), indicating a decentralized, global operation that moves faster than most legacy conglomerates.
What's most impressive is their Trustpilot rating: 4.4/5 from 5,642 reviews. For a company selling bulky outdoor products that require shipping and assembly, this is exceptional. It suggests Keter has solved the logistics and quality issues that plague most outdoor furniture brands.
- Dominates search with 136K+ backlinks and strong organic presence
- Multi-CEO structure indicates sophisticated global operations
- PWA implementation shows commitment to mobile commerce
- Hebrew keyword dominance reveals deep roots in Israeli market
The Real Unicorn
While startups burn cash for growth, Keter generates $713M in revenue selling 'boring' plastic products. That's the real venture-scale opportunity.
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Keter - Sheds, Outdoor Storage, Garden Furniture and More
Welcome to Keter, the leading provider of high-quality outdoor storage solutions. From sheds and storage boxes through to garden furniture. Browse today!
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Reviews (20)
No hassle replacement parts
No hassle replacement parts We had damage to one of our bin sheds during high winds. raised case this morning and parts ordered today by Keter. nice to have a company which just makes the process easy.
unlock your problem
Had a problem with locking system on door , communication from meter extremely fast and so helpful . Problem sorted out quickly . Replacement being sent out .
Hi Carol, We're happy to hear that our communication was helpful and quick in resolving the locking system issue. We appreciate your positive feedback and are glad a replacement is being sent. Keter
Damage to door of Keter jumbo 2020l…
Damage to door of Keter jumbo 2020l storage,on first contact they explained the process of replacement and made the application easy stating the requirements needed by them to action the replacement. Very quick and professional of which you would expect from this well known company.
Dear Scott Silvester, We're happy to hear that the replacement process for your Keter jumbo storage was easy and quick. We appreciate your positive feedback regarding our professional service. Thank you. Keter
I had one of these storage boxes about…
I had one of these storage boxes about 7 years ago, and it’s still in perfect shape. Had more stuff to store outside so got another one.
Dear Mrs Whitney, We're happy to hear that our storage box has served you well for so long! Thank you for your continued trust in our products; we appreciate your feedback. Keter
Excellent product would recommend
Excellent product would recommend
Hi Richard Cole, We appreciate your recommendation and are happy you are pleased with the product. Thank you for the positive feedback. Keter
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About keter.com
Welcome to Keter, the leading provider of high-quality outdoor storage solutions. From sheds and storage boxes through to garden furniture. Browse today!
Company Overview
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Technology Stack
keter.com uses 17 technologies across their website including Font Awesome, reCAPTCHA, AWS CloudFront, and more.
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reCAPTCHA
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AWS CloudFront
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E-commerce & Payments
Klarna
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Lucky Orange, Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
keter.com receives approximately 383.0K monthly visitors and ranks #117,842 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:36 on the site.
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This page provides publicly available information about keter.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit keter.com directly at https://keter.com.