In a world obsessed with consumer tech unicorns, Keylane operates silently in the B2B infrastructure layer, building the software backbone for Europe's insurance and pension giants. With 822 employees and $167M in revenue, they're not chasing viral moments—they're chasing mission-critical uptime for financial institutions.

"Keylane isn't selling software—they're selling regulatory compliance, operational stability, and the peace of mind that comes with 99.999% uptime in the financial sector."

The keyword data tells a fascinating story about brand authority. 'Keylane' itself generates 1,640 monthly searches, while 'nationale nederlanden'—a major Dutch insurance player—gets 87,190 searches. This suggests Keylane's platform likely powers or services companies like Nationale Nederlanden, making them a critical infrastructure provider rather than a direct-to-consumer brand. The search for 'keylane office space' (70 monthly searches) further confirms they're expanding physical presence, likely to support their 822-person workforce.

• Built a €167M revenue business serving highly regulated European financial institutions
• Achieves 51% direct traffic—indicating deep product integration and customer stickiness
• Scaling engineering teams with 110 monthly searches for specific .NET/React roles
• Dominates Dutch market with 79%+ traffic concentration while expanding strategically