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keyline.co.uk
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keyline.co.uk

9 technologies
VerifiedVisit5.8K/mo$323M7199 Tech25 Leads
Deep Dive

Keyline: The Heavy Industry Giant You've Never Heard Of

How a £250M+ drainage supplier dominates without a flashy brand

While everyone obsesses over SaaS valuations, Keyline quietly moves £250M+ of civils and drainage materials annually. This isn't a startup—it's a 719-person industrial behemoth that doesn't need your attention to thrive.

719
employees
$323M
annual revenue
62%
organic search traffic
5,753
monthly visitors

"In heavy industry, brand awareness is irrelevant. Delivery reliability is everything."

The Travis Perkins Advantage

Keyline isn't a standalone play—it's the specialized civils arm of Travis Perkins Group. This gives them instant credibility, massive procurement power, and a captive audience of contractors who already trust the parent brand. While competitors fight for visibility, Keyline inherits trust at scale.

The SEO Paradox

With only 5,753 monthly visits but 62% coming from organic search, Keyline demonstrates industrial SEO at its most pragmatic. They rank for 'keyline travis perkins' (170 searches) and 'leap keyline' (240 searches)—branded queries from existing customers. This isn't a growth strategy; it's a retention moat. They don't need millions of visitors—just the right thousands.

Their tech stack reveals their priorities: AWS CloudFront for fast delivery of static assets, Contentful for managing product catalogs, and Google Analytics for tracking what actually matters—conversion from quote to delivery. No fancy AI, no blockchain, just reliable infrastructure.

  • Dominates UK civils/drainage without competing on price
  • Leverages Travis Perkins Group's B2B trust halo
  • Minimal marketing spend—relies on institutional relationships
  • 719 employees serving a hyper-niche industrial segment
No flashy brand marketing
Deep contractor relationships
No viral content strategy
Industrial-grade reliability
No startup growth hacking
Group-level procurement power

The B2B Playbook That Actually Works

Keyline proves that in heavy industry, being boring is profitable. They don't need to be loved—they need to be indispensable.

What tech stack does Keyline use?

12 detected
Privacy & Consent1
Performance1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager

How much traffic does Keyline get?

Traffic & Engagement

5.8K
Monthly Visits
2.3
Pages/Visit
1:27
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-10%
6.4K
Oct 2025
Oct
6.6K
Nov 2025
Nov
5.8K
Dec 2025
Dec

Traffic Sources

Search
62%
Direct
31%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Keyline's audience located?

🌍100.0%

What keywords does Keyline rank for?

5 keywords
1keyline travis perkins170 vol
2leap keyline240 vol
3keyline1.9K vol$0.97
4builders merchants1.1K vol$1.02
5e16 4tl920 vol

How is Keyline's SEO?

Meta Tags

title58 chars

Keyline - Largest suppliers of Civils & Drainage solutions

description176 chars

Keyline | Civils and Drainage | UK Supplier Keyline is the UK’s largest supplier of civils and drainage materials to the construction industry. Part of the Travis Perkins Group

languageEN

H1 Tags

h1KEYLINE CIVILS SPECIALIST
h1FIND OUT MORE
h1SECTOR EXPERTISE

Who works at Keyline?

Loading leads...

What do customers think of Keyline?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Keyline

What is Keyline's Revenue?
Keyline generates approximately $323M in annual revenue. With 719 employees, that's $449,400 per employee.
What does Keyline do?
Keyline | Civils and Drainage | UK Supplier Keyline is the UK’s largest supplier of civils and drainage materials to the construction industry. Part of the Travis Perkins Group
How fast is Keyline growing?
Keyline employee count has changed by -3% year over year.
What technologies does Keyline use?
Keyline uses 9 technologies across their website including CMS, Cloud & Hosting, Privacy & Consent. Key technologies include Contentful, Amazon Web Services, AWS CloudFront, OneTrust.
Who are Keyline's competitors?
Keyline's main competitors include Construction Materials, Tru Cabinetry, Builder First Source, Southland Tube, Welspun Flooring. These companies operate in similar markets and compete for the same customer base.

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How to contact Keyline?

What are Keyline's key pages?

Export keyline.co.uk Data

Download the complete tech stack, analytics, leads, and company data for keyline.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About keyline.co.uk

Keyline | Civils and Drainage | UK Supplier Keyline is the UK’s largest supplier of civils and drainage materials to the construction industry. Part of the Travis Perkins Group

Company Overview

keyline.co.uk
Website
heavy_industry_and_engineering
Industry
#3,244,217
Global Rank
5.8K
Monthly Visitors
9
Technologies
25+
Employees

keyline.co.uk Key Pages

Contact keyline.co.uk

Technology Stack

keyline.co.uk uses 9 technologies across their website including Contentful, Amazon Web Services, AWS CloudFront, OneTrust, and more.

CMS

Contentful

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

OneTrust

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

5.8K
Monthly Visits
52%
Bounce Rate
2.3
Pages/Visit
1:27
Avg. Duration

keyline.co.uk receives approximately 5.8K monthly visitors and ranks #3,244,217 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:27 on the site.

The majority of keyline.co.uk's traffic comes from .

Frequently Asked Questions

What is keyline.co.uk?
Keyline | Civils and Drainage | UK Supplier Keyline is the UK’s largest supplier of civils and drainage materials to the construction industry. Part of the Travis Perkins Group
What technologies does keyline.co.uk use?
keyline.co.uk uses 9 technologies including Contentful, Amazon Web Services, AWS CloudFront, and 3 more. View the full tech stack analysis above.
How do I contact keyline.co.uk?
You can contact keyline.co.uk through their contact page.
What are keyline.co.uk's social media accounts?
keyline.co.uk is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is keyline.co.uk?
keyline.co.uk receives approximately 5.8K monthly visitors and ranks #3,244,217 globally. Traffic is declining by 12.8% month-over-month.

Related Searches

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This page provides publicly available information about keyline.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit keyline.co.uk directly at https://keyline.co.uk.