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Keynua: The Silent Giant of E-Signatures
How a 18-person team built a $1.4M revenue engine in a crowded market
In a market dominated by giants like DocuSign and Adobe Sign, a 18-person Spanish startup is quietly capturing $1.4M in revenue with a laser focus on one thing: frictionless, legally-binding e-signatures. Keynua isn't trying to be an all-in-one document suite—it's becoming the invisible infrastructure for digital contracts.
"Keynua proves that in B2B SaaS, depth beats breadth—owning one workflow completely is worth more than touching ten superficially."
The Silent Majority of Traffic
With 64% direct traffic, Keynua has achieved what most startups dream of: customers who type their domain directly into browsers. This isn't accidental traffic—it's habitual usage. The 36K monthly visits are dominated by users who already know and trust the product. Compare that to their 24% organic search, and you see a company that's already found its product-market fit without aggressive SEO.
The Spanish-First Strategy
82% of traffic comes from undefined markets (likely Spain and Latin America), with 'firma electronica' generating 29,520 monthly searches. Keynua isn't fighting DocuSign globally—it's dominating Spanish-speaking markets where localization and legal compliance are non-negotiable. Their keyword strategy reveals a masterclass in regional dominance: they rank for 'ocr ine' (3,320 searches) and 'caja trujillo' (4,720 searches), specific to Spanish identity verification.
The tech stack tells another story of efficiency. Built on AWS with Cloudflare CDN, PWA capabilities, and Google Analytics, Keynua runs lean. No fancy tech—just proven, scalable infrastructure. Their 18 employees generate $78K revenue per person, a metric that screams operational efficiency. The LinkedIn and Facebook pixels suggest they're running targeted B2B campaigns, but the 64% direct traffic proves they're not just buying clicks—they're building a brand.
- Deep vertical integration: Video signature, advanced e-signature, and identity validation in one platform
- Regional dominance: 82% traffic from Spanish-speaking markets where they own compliance nuances
- Product-led growth: 64% direct traffic indicates strong word-of-mouth and retention
- Efficiency engine: $1.4M revenue from just 18 employees = $78K revenue per employee
The Quiet Winner's Blueprint
Keynua proves that in crowded markets, regional depth and product focus beat global breadth every time. They're not building a unicorn—they're building a profitable, defensible business that owns its niche completely.
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Keynua - Firmas electrónicas
Keynua ofrece firmas electrónicas versátiles y seguras para cada necesidad: video firma, firma avanzada, validación de identidad y más. Mejora tus conversiones y garantiza la seguridad legal con nuestras soluciones integradas. Prueba gratuita disponible.
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About keynua.com
Keynua ofrece firmas electrónicas versátiles y seguras para cada necesidad: video firma, firma avanzada, validación de identidad y más. Mejora tus conversiones y garantiza la seguridad legal con nuestras soluciones integradas. Prueba gratuita disponible.
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Technology Stack
keynua.com uses 17 technologies across their website including Google Fonts, reCAPTCHA, Sentry, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Error Tracking
Sentry
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
keynua.com receives approximately 36.2K monthly visitors and ranks #796,774 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:42 on the site.
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