In an era where local journalism is dying, KEZI.com is quietly thriving. With just 28 employees and $4M in revenue, this Eugene-based news station generates 471,789 monthly visits—more traffic than many national digital publications. But the real story isn't the numbers; it's how they're weaponizing legacy infrastructure to dominate the digital landscape.

"They don't chase clicks—they own the search for 'Eugene weather' with 9,990 monthly searches."

The tech stack tells a story of efficiency. With just 6 detected technologies (Twitter Cards, Google Analytics, Google Tag Manager, Segment, reCAPTCHA, HSTS), KEZI runs lean. No fancy CMS wars, no bloated martech. They're using Segment for analytics—a choice that suggests they're serious about data-driven content decisions, not just vanity metrics. The HSTS implementation shows they prioritize security without complexity.

• Direct traffic (55%) proves brand authority—people type 'kezi.com' directly, not just clicking search results
• Organic search (34%) shows they're not just a broadcast brand but a digital destination
• 28 employees generating $4M revenue = $142K revenue per employee—highly efficient for local media
• The 'undefined' country traffic (97.8%) suggests their audience is primarily domestic, likely Oregon-centric