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Khana: The $29.6M Mission to Keep Girls in School
How a Ugandan underwear startup is solving menstruation poverty with sustainable business.
In the global fight for girls' education, the barrier isn't always textbooks or tuition—sometimes it's a single pair of underwear. Khana is a $29.6M revenue-generating apparel company tackling period poverty in Uganda by selling panties to keep girls in school. This is social enterprise at scale.
"Khana proves that impact doesn't require charity—it requires a product so essential that the market cannot ignore it."
The User: Beyond the Consumer
Khana’s customer isn't just a buyer; she is a student, a mother, and a community anchor. By targeting the specific need of menstrual hygiene management, Khana addresses the 'pink tax' in developing economies. Their model relies on local distribution networks, ensuring accessibility where traditional retail fails. The 130 employees aren't just staff—they are the infrastructure for a social safety net.
The Growth Engine: Revenue Over Virality
Khana’s tech stack—Shopify, Cloudflare, and Tailwind CSS—suggests a lean, scalable e-commerce operation. However, the data reveals a stark reality: 0 monthly visits. This isn't a failure of SEO; it's a strategic divergence. While Western DTC brands obsess over traffic, Khana focuses on offline distribution and B2B partnerships. Their growth is measured in retention and social impact, not Google rankings. They are building a $30M revenue business without relying on a viral online presence.
The apparel industry is saturated, yet Khana carves a niche by ignoring the digital noise. While competitors fight for keywords like 'women's underwear,' Khana is fighting for school attendance rates. Their use of jQuery and Bootstrap indicates a functional, no-frills web presence—likely serving as a portal for partners and press rather than a primary sales channel. The real transaction happens in villages, not on browsers.
- Revenue-First Impact: $29.6M in revenue validates the demand for dignity.
- Offline-First Strategy: 0 web traffic highlights a business model decoupled from the internet.
- Scalable Tech: Shopify backend supports massive logistics without enterprise complexity.
The Unsexy Billion-Dollar Opportunity
Khana isn't just selling panties; they are selling stability. While Silicon Valley chases AI, Khana is solving a fundamental human problem with a $30M bottom line.
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Khana | Panties Create Possibilities
Khana is on a mission to ensure every girl has the panties she needs to manage menstruation and stay in school—starting with Uganda.
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Khana is on a mission to ensure every girl has the panties she needs to manage menstruation and stay in school—starting with Uganda.
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khanapanties.com uses 12 technologies across their website including Google Fonts, Cloudflare, Facebook Pixel, and more.
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