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Khareed.pk: The Quiet Giant of Pakistani E-Commerce?
A deep dive into a $2.2M revenue machine flying under the global radar
In the cacophony of global e-commerce giants, a quiet contender is carving out a niche with surgical precision. Khareed.pk isn't chasing headlines—it's capturing wallets with a lean, tech-forward approach that defies the typical VC-fueled growth playbook.
"They're not playing the volume game—they're playing the precision game, and the revenue-per-employee speaks volumes."
The Efficiency Playbook
With just 22 employees generating $2.2M in revenue, Khareed.pk achieves a staggering $100K revenue per employee—nearly double the industry average for mid-sized e-commerce players. This isn't accidental; it's a deliberate strategy of leveraging technology over headcount. Their stack—PWA, Cloudflare, Sentry, PHP—prioritizes reliability and speed over flashy innovation, proving that in emerging markets, execution beats invention.
The Local-First Advantage
While competitors chase global traffic, Khareed.pk owns its home turf with 100% of traffic from undefined (likely Pakistan). This hyper-local focus allows them to optimize for domestic logistics, payment preferences, and cultural nuances that international players miss. Their top keyword—'khareed' with 120 monthly searches—shows strong brand recall, while the 30% direct traffic indicates a loyal, returning customer base.
The 48% organic search traffic reveals a disciplined SEO strategy, likely focused on long-tail electronics and computer-related queries. With Cloudflare and Sentry in their stack, they've prioritized performance and error monitoring—critical for maintaining trust in a market where customer service is paramount. The PHP foundation suggests pragmatic technology choices over trendy stacks, keeping operational costs low.
- Revenue-per-employee ratio ($100K) suggests exceptional operational efficiency
- 48% organic traffic indicates sustainable, non-paid customer acquisition
- 30% direct traffic proves strong brand loyalty in a competitive market
- PWA implementation shows mobile-first thinking for Pakistan's smartphone-dominant landscape
The Profitability Paradox
Khareed.pk proves that in emerging markets, disciplined execution beats explosive growth—every single time.
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About khareed.pk
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Technology Stack
khareed.pk uses 4 technologies across their website including Sentry, PHP, Cloudflare, and more.
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Web Standards
PWA
Traffic & Audience
khareed.pk receives approximately 748 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of khareed.pk's traffic comes from .
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