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khsaa.org
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khsaa.org

14 technologies
VerifiedGrowingVisit268.3K/mo$40M22614 Tech3 Leads
Deep Dive

The KHSAA: America's High School Sports Powerhouse

How a state athletic association scaled to 268K monthly visitors and $40M in revenue.

While Silicon Valley chases billion-dollar valuations, the Kentucky High School Athletic Association (KHSAA) quietly built a digital empire serving 268,000 monthly visitors with a lean team of 226 employees. This isn't just a sports governing body—it's a masterclass in niche media dominance.

268K
monthly visits
$39.8M
annual revenue
50%
organic search traffic
46%
direct traffic

"KHSAA proves that in a fragmented digital world, owning the official source of truth for a passionate niche beats trying to be everything to everyone."

The Search Moat

With 9,790 monthly searches for just 'khsaa' and 2,100 for 'ky high school football scores,' they've built an SEO fortress. The 50% organic traffic share isn't accidental—it's the result of becoming the default destination for scores, rankings, and schedules. When parents, coaches, and students search for high school sports in Kentucky, there's no second option.

The Direct Traffic Power

46% direct traffic is the holy grail of audience loyalty. This means nearly half of their visitors type 'khsaa.org' directly into their browser or use bookmarks. This isn't passive consumption—it's a habit-forming platform that has embedded itself into the daily routines of Kentucky's sports community.

Their tech stack reveals a pragmatic approach: jQuery for reliability, Tailwind CSS for modern styling, and Google Analytics for data-driven decisions. They're not chasing the latest JavaScript frameworks—they're building what works for their audience of coaches, parents, and student-athletes who need fast, reliable access to information on any device.

  • Dominates Kentucky sports search with 50% organic traffic share
  • Builds direct loyalty with 46% direct traffic—rare for any organization
  • Monetizes passion through $39.8M in revenue from events, media, and partnerships
  • Leverages social media across Twitter, Facebook, and Instagram for real-time engagement
Doesn't chase viral moments or celebrity endorsements
Builds unbreakable habit through consistent, reliable information
Avoids complex tech stacks that alienate non-technical users
Uses proven tech that works on any device or connection
Doesn't dilute focus beyond Kentucky high school sports
Owns a geographic and demographic niche completely

The Lesson in Niche Domination

KHSAA proves that focused execution on a passionate community beats broad, shallow strategies every time.

What tech stack does Khsaa use?

22 detected
Programming Languages1
Advertising1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics8
G
Google Analytics
G
Google APIs
G
Google AdSense
G
Google Analytics
G
Google Static
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft

How much traffic does Khsaa get?

Traffic & Engagement

268.3K
Monthly Visits
2.4
Pages/Visit
1:59
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend+16%
230.4K
Oct 2025
Oct
216.2K
Nov 2025
Nov
268.3K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
46%
Social
1%
Referrals
3%
Email
0%
Paid
0%

Where is Khsaa's audience located?

🌍99.6%
🌍0.3%
🌍0.1%
🌍0.1%

What keywords does Khsaa rank for?

5 keywords
1khsaa9.8K vol$0.58
2ky high school football scores2.1K vol
3khsaa riherds scoreboard640 vol
4riherds810 vol
5khsaa wrestling rankings 2025270 vol

How is Khsaa's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn2.khsaa.org/wp-content/themes/khsaa-theme/images/logo.png

Meta Tags

title98 chars

Kentucky High School Athletic Association | KHSAA – Student-athletes of Today, Leaders of Tomorrow

og:title

Kentucky High School Athletic Association

og:description

Serving Kentucky Schools and Student Athletes Since 1917

H1 Tags

h1Welcome to the Kentucky High School Athletic Association

Who works at Khsaa?

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What do customers think of Khsaa?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Khsaa

What is Khsaa's Revenue?
Khsaa generates approximately $40M in annual revenue. With 226 employees, that's $176,000 per employee.
How fast is Khsaa growing?
Khsaa employee count has changed by 12% year over year.
What technologies does Khsaa use?
Khsaa uses 14 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Khsaa's competitors?
Khsaa's main competitors include Lexington Sporting Club, UNITED STATES HUNTER JUMPER ASSOCIATION, Greenbrier Golf and Country Club, Churchill Downs Incorporated, Galaxy Sports. These companies operate in similar markets and compete for the same customer base.

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How to contact Khsaa?

What are Khsaa's key pages?

Export khsaa.org Data

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About khsaa.org

Company Overview

khsaa.org
Website
sports
Industry
#175,867
Global Rank
268.3K
Monthly Visitors
14
Technologies
3+
Employees

khsaa.org Key Pages

Contact khsaa.org

Technology Stack

khsaa.org uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Advertising

Google Ads

E-commerce & Payments

WooCommerce

Analytics & Marketing

Google Analytics

Traffic & Audience

268.3K
Monthly Visits
43%
Bounce Rate
2.4
Pages/Visit
1:59
Avg. Duration

khsaa.org receives approximately 268.3K monthly visitors and ranks #175,867 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:59 on the site.

The majority of khsaa.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is khsaa.org?
khsaa.org is a website that you can visit at https://khsaa.org. Use TechList.ai to discover the technologies, analytics, and company information about khsaa.org.
What technologies does khsaa.org use?
khsaa.org uses 14 technologies including Font Awesome, Google Fonts, PHP, and 8 more. View the full tech stack analysis above.
How do I contact khsaa.org?
You can contact khsaa.org through their contact page.
What are khsaa.org's social media accounts?
khsaa.org is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is khsaa.org?
khsaa.org receives approximately 268.3K monthly visitors and ranks #175,867 globally. Traffic is growing by 24.1% month-over-month.

Related Searches

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This page provides publicly available information about khsaa.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit khsaa.org directly at https://khsaa.org.