In a world obsessed with digital-first growth, Kihomac is an anomaly. This $170M heavy industry engineering firm generates traffic that looks more like a 1990s directory listing than a modern B2B powerhouse. The disconnect between their revenue scale and their digital footprint is the most fascinating thing about them.

"They built a $170M business without needing a sophisticated web presence. That's either brilliant efficiency or a massive missed opportunity."

The tech stack reveals the story further: jQuery, Bootstrap, and vanilla analytics. No modern frameworks, no aggressive A/B testing, no conversion funnels. For a company with 554 employees, this is either deliberate cost optimization or digital inertia. In heavy industry, where one multi-million dollar contract matters more than 10,000 visitors, they might be right.

• Revenue scale ($170M) doesn't correlate with digital sophistication
• Traffic profile suggests relationship-based sales, not inbound marketing
• Tech stack is functional but outdated—no React, no modern CMS
• Leadership team is aerospace-heavy, hinting at specialized government/defense contracts