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KIII TV: The Local News Giant Hiding in Plain Sight
How a Corpus Christi TV station commands 314K monthly visits and $17M in revenue.
Before you continue to YouTube, you might want to check what’s happening on KIII TV. This isn't just another local news station; it's a digital fortress in the arts and entertainment sector, quietly generating $17.4M annually by dominating the hyper-local search landscape.
"KIII TV proves that in a world of global streaming, the most loyal audiences still crave local relevance."
The Corpus Christi Stronghold
With 93.7% of its traffic coming from undefined (likely domestic US/Regional) sources, KIII TV operates as a regional monopoly. Their keyword strategy isn't chasing viral trends; they own the essentials. They rank for 'Corpus Christi' (69.7K volume) and 'Channel 3 News,' ensuring that when residents need information, they are the default destination. This is a masterclass in geo-targeted dominance.
Traffic Composition Analysis
The 47% direct traffic figure is the metric that matters most here. It indicates incredible brand equity—nearly half of their audience types the URL directly or uses a bookmark. This isn't accidental traffic; it's habit. Combined with 39% organic search traffic, they have built a sustainable engine that requires minimal paid acquisition to maintain scale.
The leadership team, including Chief Meteorologist Alan Holt and Sports Director Chris Thomasson, isn't just on TV; they are the face of the brand. With 85 employees, KIII TV operates with the lean efficiency of a tech startup but the revenue scale of a legacy media house. Their tech stack, while minimal (Priority Hints, Google Fonts, DoubleClick), focuses on speed and ad delivery rather than feature bloat.
- Revenue Powerhouse: $17.4M annual revenue with a lean 85-person team.
- Search Moat: Dominates local keywords like 'statue of liberty passing torch coin' and 'hamlin middle school teachers.'
- Brand Loyalty: 47% direct traffic share indicates a deeply embedded local presence.
- Backlink Authority: 106,469 backlinks provide significant SEO weight in a competitive niche.
The Unsexy Unicorn of Local Media
KIII TV isn't trying to be Netflix. It's a revenue-generating machine that owns its local market better than most startups own their niche.
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kiiitv.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
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kiiitv.com receives approximately 314.4K monthly visitors and ranks #183,558 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:59 on the site.
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