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Kinum: The $12M Debt Collector Playing the Long Game
How a 65-person agency in Indianapolis quietly dominates regional debt recovery
While fintech startups chase disruption, Kinum Inc. is playing a different game entirely: methodical, regional debt collection with $12.3M in revenue and 65 employees. They're not a VC-backed unicorn—they're a profit machine in a boring industry.
"They're not building a platform—they're building a process, and that's exactly why they're profitable."
The Regional Playbook
Kinum isn't trying to be a national debt collection giant. With offices in Indianapolis and Virginia Beach, they've cornered specific regional markets where commercial relationships matter more than scale. Their top keyword 'commercial debt collections indiana' (530 monthly searches) reveals a laser focus on B2B collections in a specific geography—a defensible moat against national competitors.
The Traffic Paradox
Here's the counterintuitive insight: Kinum gets only 3,421 monthly visits with a global rank of #5.2M, yet they generate $12.3M in revenue. This isn't a traffic game—it's a relationship game. Their 35% direct traffic suggests clients are coming back, not browsing. They're solving real problems for real businesses, not chasing vanity metrics.
The tech stack tells another story. They're using jQuery, Bootstrap, and Tailwind CSS—tools that prioritize reliability over cutting-edge innovation. This isn't a company chasing the latest framework; they're building systems that work. Their use of Vite and Lazy Loading shows they care about performance, but they're not over-engineering.
- Regional dominance in Indiana and Virginia Beach markets
- B2B-focused commercial collections (not consumer debt)
- Profitable model without VC funding dependency
- Relationship-driven business (high direct traffic)
- Balanced tech stack: reliable over revolutionary
The Unsexy Billion-Dollar Playbook
Kinum proves that in B2B services, depth beats scale and relationships beat traffic. For founders and investors, this is a masterclass in building a defensible, profitable business in a boring industry.
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Meta Tags
Debt Collection Agency | Debt Collection | Kinum, Inc.
Kinum, Inc., a debt collection agency in Indianapolis & Virginia Beach can recover funds owed to your company. Contact us today to learn more!
Kinum - Collections Made Easy
Better Debt Collection
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About kinum.com
Kinum, Inc., a debt collection agency in Indianapolis & Virginia Beach can recover funds owed to your company. Contact us today to learn more!
Company Overview
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Technology Stack
kinum.com uses 24 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Framer, WordPress
Cloud & Hosting
Amazon Web Services, Cloudflare
Traffic & Audience
kinum.com receives approximately 3.4K monthly visitors and ranks #5,239,014 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:12 on the site.
The majority of kinum.com's traffic comes from .
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