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The Data Integration Specialist You've Never Heard Of
A $3.6M revenue, 31-person company tackling complex enterprise data challenges
In the crowded landscape of tech services, Atturra (kitepipe.com) operates with the quiet precision of a specialist. With just 31 employees and $3.6M in revenue, they're not chasing scale—they're chasing complexity. This is a story about deep vertical expertise in an industry obsessed with horizontal growth.
"They're not building a platform—they're building expertise in the messy reality of enterprise data integration."
The Boomi-Salesforce Niche
While most IT consultancies claim full-stack capabilities, Atturra's keyword data reveals a surgical focus: 'challenges faced while integrating boomi into salesforce' appears with 30 monthly searches. This isn't accidental positioning. They've identified a specific pain point in the integration ecosystem where Boomi's iPaaS meets Salesforce's CRM—a notoriously complex intersection where data models, APIs, and business logic collide. Their specialization suggests they're not just consultants; they're problem-solvers for a specific technical intersection.
The Atturra Paradox
Here's the contradiction that defines this company: Atturra operates under the kitepipe.com domain, yet all primary pages redirect to atturra.com. The company description mentions unlocking value from 'data, technology, and people' while simplifying processes and modernizing IT. With only 31 employees, they're likely a boutique firm that acquired or rebranded from kitepipe, maintaining the old domain for legacy reasons while building a new identity. This duality suggests either strategic repositioning or a recent acquisition that hasn't fully integrated.
The leadership team tells a story of hands-on expertise. Founder and CEO Larry Cone leads with technical depth, supported by a Sales VP, Senior Support Team Manager, Resources Manager, and Integration Consultant. This flat structure indicates a company where senior people are directly involved in delivery—no layers of management separating clients from expertise. The presence of a dedicated Integration Consultant on the team page is telling: they're building services around technical execution, not just strategy.
- Specialized in Boomi-Salesforce integration challenges (30 monthly search volume)
- Flat, senior-heavy team structure (31 employees, 5 named leadership roles)
- Revenue-per-employee of ~$116K—typical for services, not software
- Minimal digital footprint (0 monthly visits, #8.5M global rank)
- Single Trustpilot review suggests limited customer-facing review solicitation
The Quiet Specialist Wins
In a market of generalists, Atturra's focused expertise on Boomi-Salesforce integration represents a defensible, high-value niche—exactly what enterprise buyers pay premiums for.
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Atturra [ASX:ATA] offers technology and advisory services, enabling companies to unlock the value from their data, technology, and people while simplifying processes, modernising IT, and optimising enterprise technology with agility and speed.
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Unethical, unprofessional behavior
This company has behaved in an unethical, unprofessional manner. We had a phone conversation in which my marital status was referenced obliquely (same sex marriage) and immediately after this they dropped my account with no explanation whatsoever. I reached out to see what had suddenly changed, and they were too rude and unprofessional to give any reason.
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About kitepipe.com
Atturra [ASX:ATA] offers technology and advisory services, enabling companies to unlock the value from their data, technology, and people while simplifying processes, modernising IT, and optimising enterprise technology with agility and speed.
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kitepipe.com uses 29 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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kitepipe.com receives approximately 0 monthly visitors and ranks #8,495,451 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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